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World Weddings

World Weddings. By: Christopher Chen Glenda Melendez Michael Weeks Alicia Therneau. The Company. Mission: To create a unique and memorable experience for woman searching for ethnic dresses.

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World Weddings

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  1. World Weddings By: Christopher Chen Glenda Melendez Michael Weeks Alicia Therneau

  2. The Company Mission:To create a unique and memorable experience for woman searching for ethnic dresses. Concept: A retail store providing a variety of wedding dresses to satisfy multiple cultures and ethnic groups in the DFW area. Strategy:Purchase dresses from foreign vendors at wholesale prices to be sold at a marked up price in store.

  3. The Problem & Need • •Woman searching for unique and cultural dresses have few options. • Typical wedding dress stores only offer the traditional white wedding dresses. • •Smaller cultural wedding dress stores are not advertised well and offer limited options. • Ordering online increases time and price and may not be as advertised.

  4. The Service • Authentic, culture appropriate wedding dresses for Chinese, Indian, & Vietnamese brides • •High quality & wide selection in • styles, colors, sizes, and accessories • On site fittings with our tailors and • seamstress • Professional and knowledgeable staff • Convenient physical location • Lower cost for the customer

  5. The Customer Primary: Asian brides, in specific ,Chinese and Indian.Secondary: Brides who prefer the traditional white wedding gown. 81% Interested in purchasing either a cultural wedding dress or both cultural and traditional white. 44% Are willing to spend up to $2000 on their dress. 40% Value variety in size and style, 21% value customer service. 42% Would use the internet to find their dress. 85% interested in a World Weddings location.

  6. The Market in DFW • For 2012, it is estimated there was an average of 49,650 weddings in the Dallas/Fort Worth Area • 2011, DFW ranked top 5 wedding locations in U.S. • 2012, the average money spent for dress was $1,887.00 • DFW area population: • 6,371,773 Total • 5.4% Asian (343,246)

  7. The Market in the U.S. • Total Population: 308,745,538 • Asian Population: • 17,320,856 or 5.6% • 2.3 million couples wed every year in the US. That breaks down to nearly 6,200 weddings a day.

  8. The Market Growth & Trends • From 2000 to 2010 there has been a 9.7% growth in US population. • Over the same period there has been a 45.6% growth of Asians in the US! • In the DFW area there has been a 23.4% growth in population with a 74.1% growth in Asians. • Market is a small percentage but continues to grow at a rapid pace. • Cultural dresses date back hundreds of years and are unlikely to change.

  9. The Competition

  10. The Competitive Advantage • Targeting the niche market of Asian Weddings. • Narrow focus targets a high end portion of the market place for higher profitability. • Avoids direct conflict with other competitors. • Allows experience in the market before increasing our operations. • Innovation in the industry. • Lack of innovation in the industry. • Our smaller business can move more quickly when innovative opportunities arise.

  11. The Sales Forecast

  12. The Vision Our vision is to become the leading supplier of ethnic dresses in not only the DFW area but across the US. Once established in the DFW area with an expanded inventory and selection of dresses we plan to open more stores across the US and being online operations to compete with our competitors.

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