Linkedin

1. Linkedin Getting what you want through your online business network September 24, 2008 Zena Weist

2. Agenda <ul><li>Quick stats </li></ul><ul><li>What’s in it for you? </li></ul><ul><li>LinkedIn Inbox spam – UGH! </li></ul><ul><li>Resume vs Profile </li></ul><ul><li>Managing Contacts </li></ul><ul><li>Recommendations </li></ul><ul><li>Q&A </li></ul><ul><li>Groups </li></ul><ul><li>Resources </li></ul> Agenda <ul><li>Quick stats </li></ul><ul><li>What’s in it for you? </li></ul><ul><li>LinkedIn Inbox spam – UGH! </li></ul><ul><li>Resume vs Profile </li></ul><ul><li>Managing Contacts </li></ul><ul><li>Recommendations </li></ul><ul><li>Q&A </li></ul><ul><li>Groups </li></ul><ul><li>Resources </li></ul>

3. Why LinkedIn? <ul><li>25 Million registered professionals </li></ul><ul><li>7.5 Million unique visitors: 8/08 </li></ul><ul><li>Up 171% yr/yr </li></ul> Why LinkedIn? <ul><li>25 Million registered professionals </li></ul><ul><li>7.5 Million unique visitors: 8/08 </li></ul><ul><li>Up 171% yr/yr </li></ul>

4. What’s in it for you? <ul><li>Relationships Matter </li></ul><ul><ul><li>Lends a credible, yet personal touch to professional networking </li></ul></ul><ul><ul><li>Stay connected without upkeep </li></ul></ul><ul><ul><li>Reconnect </li></ul></ul> What’s in it for you? <ul><li>Relationships Matter </li></ul><ul><ul><li>Lends a credible, yet personal touch to professional networking </li></ul></ul><ul><ul><li>Stay connected without upkeep </li></ul></ul><ul><ul><li>Reconnect </li></ul></ul>

5. LinkedIn Inbox Spam <ul><li>Account & Settings </li></ul><ul><ul><li>Email Notifications </li></ul></ul><ul><ul><ul><li>Contact settings </li></ul></ul></ul><ul><ul><ul><li>Receiving Messages </li></ul></ul></ul><ul><ul><ul><li>Invitation Filtering </li></ul></ul></ul><ul><ul><li>Privacy Settings </li></ul></ul><ul><li>Archive </li></ul><ul><li>Not expected to answer, it’s the exception </li></ul><ul><li>“ Unfortunately, because X, EQ is not accepting vendor communications for Y at this time” </li></ul> LinkedIn Inbox Spam <ul><li>Account & Settings </li></ul><ul><ul><li>Email Notifications </li></ul></ul><ul><ul><ul><li>Contact settings </li></ul></ul></ul><ul><ul><ul><li>Receiving Messages </li></ul></ul></ul><ul><ul><ul><li>Invitation Filtering </li></ul></ul></ul><ul><ul><li>Privacy Settings </li></ul></ul><ul><li>Archive </li></ul><ul><li>Not expected to answer, it’s the exception </li></ul><ul><li>“ Unfortunately, because X, EQ is not accepting vendor communications for Y at this time” </li></ul>

6. “ This isn’t a resume, it’s a profile”* <ul><li>Your profile </li></ul><ul><ul><li>Update in bit size chunks </li></ul></ul><ul><ul><li>Professional Headline </li></ul></ul><ul><ul><li>Summary </li></ul></ul><ul><ul><li>Specialties </li></ul></ul><ul><ul><li>Public Profile </li></ul></ul><ul><ul><li>Work History | Summarize </li></ul></ul><ul><ul><li>*Quote: Mike O’Neil, CEO, Integrated Alliances </li></ul></ul> “ This isn’t a resume, it’s a profile”* <ul><li>Your profile </li></ul><ul><ul><li>Update in bit size chunks </li></ul></ul><ul><ul><li>Professional Headline </li></ul></ul><ul><ul><li>Summary </li></ul></ul><ul><ul><li>Specialties </li></ul></ul><ul><ul><li>Public Profile </li></ul></ul><ul><ul><li>Work History | Summarize </li></ul></ul><ul><ul><li>*Quote: Mike O’Neil, CEO, Integrated Alliances </li></ul></ul>

7. Your Contacts, Your Way <ul><li>Invite 25-50 peers through networks, your executive level functions, business cards </li></ul><ul><li>Strategic level vendor contacts are key industry resources </li></ul><ul><li>You don’t have to accept all requests, archive </li></ul> Your Contacts, Your Way <ul><li>Invite 25-50 peers through networks, your executive level functions, business cards </li></ul><ul><li>Strategic level vendor contacts are key industry resources </li></ul><ul><li>You don’t have to accept all requests, archive </li></ul>

8. Recommendations <ul><li>Recommendations matter </li></ul><ul><ul><li>This story can only be told by the person giving the rec </li></ul></ul><ul><ul><li>Numbers, Specific project, Positive impact </li></ul></ul><ul><ul><li>Give recs to those connections you want to be associated with: </li></ul></ul><ul><ul><ul><li>Manage up, across, down </li></ul></ul></ul><ul><ul><ul><li>Build credibility through association </li></ul></ul></ul> Recommendations <ul><li>Recommendations matter </li></ul><ul><ul><li>This story can only be told by the person giving the rec </li></ul></ul><ul><ul><li>Numbers, Specific project, Positive impact </li></ul></ul><ul><ul><li>Give recs to those connections you want to be associated with: </li></ul></ul><ul><ul><ul><li>Manage up, across, down </li></ul></ul></ul><ul><ul><ul><li>Build credibility through association </li></ul></ul></ul>

9. Questions & Answers <ul><li>Build awareness of your expertise through answering </li></ul><ul><li>Rating </li></ul><ul><li>Connections </li></ul><ul><li>80/20 </li></ul><ul><li>Build credibility through association </li></ul> Questions & Answers <ul><li>Build awareness of your expertise through answering </li></ul><ul><li>Rating </li></ul><ul><li>Connections </li></ul><ul><li>80/20 </li></ul><ul><li>Build credibility through association </li></ul>

10. . Groups <ul><li>Local </li></ul><ul><li>Past employers </li></ul><ul><li>Associations </li></ul>

11. . LinkedIn Resources <ul><li>Mike O’Neil </li></ul><ul><ul><li>mikeonlinkedin.com </li></ul></ul><ul><ul><li>Integrated Alliances </li></ul></ul><ul><li>Dave Taylor: </li></ul><ul><ul><li>LinkedIn How- Tos </li></ul></ul><ul><li>Guy Kawasaki: </li></ul><ul><ul><li>10 Ways to Use LinkedIn </li></ul></ul><ul><li>David Erickson </li></ul><ul><ul><li>Strategic Marketing with LinkedIn </li></ul></ul>