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Management & Entrepreneurship 6 27 October 2014 Karen Sikkema karen.sikkema@hku.nl

Management & Entrepreneurship 6 27 October 2014 Karen Sikkema karen.sikkema@hku.nl. Assignment : Rethinking business models Work in your projectteam You receive an assignment by one of the leading game companies

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Management & Entrepreneurship 6 27 October 2014 Karen Sikkema karen.sikkema@hku.nl

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  1. Management & Entrepreneurship 627 October 2014Karen Sikkema karen.sikkema@hku.nl

  2. Assignment: Rethinking business models • Work in your projectteam • Youreceiveanassignmentbyone of the leading game companies • Their question: torethinkone of theirsuccesful games to a new market (target group) and a new platform

  3. Example • RedesignDestinyintoa: • Casual mobile game • With a free-to-play model • And a broad target group

  4. The assignment • Rethink the given game into the givennew target groupand platform • At 4th of December, present yourresultsin max. 8 minutes to the client (representedby Arjan & Karen) • Alsowrite a max. 6 page document withyourfindings • Incorporateall the elementsfrom the business model canvas, including a workingmonetization model • Alsoincorporate a marketing and PR strategyfor the new game • Includesomevisualelementsshowing the new game (demonstratinghow the game will look for the new audienceand platform)

  5. Which steps shouldyou take?

  6. Example • RedesignDestinyintoa: • Casual mobile game • With a free-to-play model • And a broad target group

  7. Which steps shouldyou take? • Research – define the characteristics of: • Game • Target group • Platform • Brainstorm – puzzletogether these characteristicsinto a working game • Define the new monetization model • Fill in the business model canvas • Think of a marketing and PR strategy: howwillyour target audienceknowabout the new game? • Visualize the game: scetchsomevisualelements of the game thatcanalsobeused in your marketing and PR • Describe the rethought game in a 6-page document describingallelementsfrom the business model canvas + your marketing and PR strategy • Prepare a compellingpresentationforyourclient

  8. Planning and deadlines • Research • Brainstorm • Define the new monetization model class of 7/11 • Fill in the business model canvas • Think of a marketing and PR strategy class of 17/11 • Visualize the game • Write the 6 page document deadline 1/12 • Prepare a compellingpresentationforyourclientdeadline 4/12

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