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External Counsel and In-house Counsel. CIS Forum Panel Doran Doeh 26 June 2008. Who am I?. Originally qualified as an English barrister, practiced in chambers for two years In-house at Burmah/BNOC/Britoil from 1975 to 1986 – drafted the legislative scheme to privatise BNOC
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External Counsel and In-house Counsel CIS Forum Panel Doran Doeh 26 June 2008
Who am I? • Originally qualified as an English barrister, practiced in chambers for two years • In-house at Burmah/BNOC/Britoil from 1975 to 1986 – drafted the legislative scheme to privatise BNOC • Allen & Overy 1986-99 – set up their Moscow office and based here 1995-8 • Denton Wilde Sapte since 1999 – back in Moscow from 2001
Why do companies need outside counsel? • Generally • Depends on size and capability of in-house department • Extra capacity • Specialist areas beyond in-house expertise • Foreign law advice • Second opinion • Assurance to the board that have unbiased, carefully considered advice of both in-house and outside counsel • Big deals • Banks – formal opinions on transactions • BUT a law firm opinion is not an insurance policy for the commercial risks in a transaction
Why do companies need in-house counsel? • Legal management – • Department • Outside counsel • Confidant of management, board • Specialist needs • Specialist contracts, transactions, industry conditions • Specialist expertise, know-how • Cost-saving • Confidentiality
What motivates lawyers? • Lawyers in general • Interesting work/intellectual challenge • Working out what the law is/how it applies • Working on complex transactions/issues • Working with creative/ambitious/demanding clients • Prestige/recognition • Supportive environment • Money • Sense of fulfillment
What motivates lawyers? • Lawyers in private practice – all of the above + • Independence • Competitiveness • Businessmen? • Some • Some of the time • To some extent • But - “I did not spend all those years learning my profession to become a marketing person”
What motivates lawyers? • Lawyers in-house – all of the above + • Being part of the team • Understanding the company’s business – commercial issues • Dealing with the whole transaction – from inception to completion and beyond • Aspirations to management • Seeing the broader picture
In-house styles • Not all in-house lawyers have the same job • Sole lawyer • Small department • Large department • Huge multi-national
Law firms as businesses • The big international law firm is a very recent phenomenon – before 1967 partnerships limited to 20 partners • How small firms become big firms • Problems of a sole practitioner • Dealing with commercial issues • Organic growth vs add-ons/mergers • Low or no capitalisation – but banks will lend (in the West) • Investment = hiring new lawyers (risk) • Fixed costs (property, lawyers, staff), variable cash flow – look for efficiencies of scale, integration, specialisation • Why international? Client globalisation
Common problems – private practice and in-house • Managing lawyers is problematic • Good lawyers are hard to find, develop and keep • No readily comparable model – many parallels to show biz for individual lawyers, but the business of law is different • Partnership v corporate structure • Why recruitment and training are so important • Departmentalisation • Co-operation and self-interest • Overseas offices
Relationship management • Firms and corporate clients • Existing clients v new clients • Big clients v small clients • Client care programmes, relationship partners and team • Marketing • Client satisfaction • Quality of advice, quality of service – “Quality is what the client thinks it is” • Selling what the client wants to buy
Relationship management • Relationship • A two-way process, requires effort on both sides • Company’s lawyers can help the law firm understand the company’s objectives, motivations, internal processes, pressure points • Make clear what what is done in-house, how the firm fits • Firm’s support team – include partners and key assistants • Anticipate needs
Relationship management • Transaction management • Division of labour between internal/external teams • Agree on size, structure and quality of team • Scope • Timing of law firm involvement • Ensure the external lawyers know who to report to, when and how
Relationship management • Relationship management • Engendering loyalty and willingness to “go the extra mile” • Urgent assignments at short notice • Commercial conflicts • Commitment of best resource • Development of new/tailored resource