UNIT B EVOLUTION AND MOVEMENT OF FASHION

1. UNIT BEVOLUTION AND MOVEMENT OF FASHION The 1970's 2.03 Recognize the relationship between historical events and fashion evolution.

2. Mood of the decade • Watergate Scandal • Vietnam war ends • Dawn of the Disco, Studio 54, Saturday Night Fever • John Travolta’s white suit with an open-necked shirt. • Platform shoes • Bell-bottom hip-hugger pants • Hot pants with white go-go boots

3. Mood of the decade Punk Rock, short-lived anti-social and anti-fashion movement Torn, frayed clothing Body piercing Spiked hair colored pink or green T-shirts being worn as billboards Political statement designs

4. Mood of the decade Rap and hip-hop emerge Athletic clothes Track suits Excessive amounts of gold jewelry

5. Mood of the decade Ethnic influence Macramé bags Crochet waistcoats and shawls Ponchos Gypsy tops with gathered necklines trimmed with bells and puffed sleeves Nehru jackets

6. Mood of the decade “Me” decade, self indulgence String bikini Tight clothes Men’s leisure suits Designer jeans Hand-braided friendship bracelets

7. Mood of the decade Feminism, sexual equality, women’s lib, equal rights Bra burning Women no longer wear girdles Women buy pantyhose Women wear pants and pantsuits Double-knit polyester man-made fabrics Micro, mini, midi, and maxi skirts

8. Mood of the decade Shoes Platforms Clogs Movies and their stars Annie Hall—women wearing oversize men’s shirts, very long skirts, khaki pants, and men’s hats Grease—leather motorcycle jackets

9. Mood of the decade Television Charlie’s Angels—Farrah Fawcett Major’s hair style and flared trousers Happy Days—Fonzie’s leather jacket, jeans, white shirt Dukes of Hazzard—Daisy Duke’s cutoff jean shorts

10. People who influenced fashion Yves Saint Laurent—womenswear based on menswear Halston—use of cashmere Calvin Klein—denim jeans Mary McFadden—fine pleating Bill Blass—sporty, sophisticated classics