SHM INC Laundry Care Bag

1. SHM INCLaundry Care Bag Sarkis H Mesrobian Mathew Gleason Hein Htet Aung

3. Company Description • Founded by entrepreneurs Hein Htet Aung (Tim), Sarkis Mesrobian and Matthew Gleason and Industrial Design Students • Manufacturing/sales company • SHM INC product : “Laundry Care Bag” • All purpose, personal, and versatile • Committed to giving back to the community • Contributes to local conservation programs • Growth possibilities- Laundry detergents, softeners, laundry machines other transportation bags

4. Missions and Goals • First company based solely on laundry transportation • Product designed to facilitate laundry transportation • Eliminates the need to separate colors and whites at laundry the machine • Creates a new market inside a current market

5. Core Competencies • High Quality Materials • Durability • Heavy duty/lightweight • Carbon Fiber, Reinforced Aluminum, Heavy Duty, Lightweight Cloth • Recognizable branding • Strong customer service team • Reliable manufacturer • 10 year warranty • Easy storage/ collapsible design

6. Situation Analysis • Marketing environment for SHM INC represents its opportunities • SWOT analysis will present the company’s position is in the marketplace • Strengths- original product, strict quality controls • Weakness- failure to expand product line, or failure to dismiss, recognize opportunities • Opportunities- other transportation bags (beach bags) • Threats- competitors

7. Competition • Laundry transportation market virtually untouched • Large retailers will be able to copy our product • Copy-cat companies can make changes to our original • Competitors include Wal-Mart, Target, The Container Store • Core competences and branding distinguish us from competitors

8. Target Market • Essentially anyone who does laundry • When transportation is an issue • No specific age group

9. Marketing Mix • Give 25 bags out on college campuses during move-in • Give 25 bags out in supermarkets in the laundry isle • Get involved with larger retailers (Target, Tj Maxx, etc • Sell our bag on QVC • 10 year warranty

10. Distribution Strategy • Marketed through local laundry specialty shops and larger retailers • Use other companies established distribution channels • maintain strong relationship with distribution channel members.

11. Promotional Strategy • Free bags at laundry specific locations • Ads that will be heard/seen on radio and laundry supplies websites • Flyers on college campuses • Use larger retailers to promote our product • Promotion through other companies/ word of mouth

12. Pricing Strategy • Price relatively high before competition comes in • Based on overhead and cost of materials • Not concerned to price its products at the highest level to gain prestige or to signal luxury • Price will reflect quality of product • Avoid “Snob appeal” • Seek Quality at affordable price • Lower price when other products emerge into the market • Relatively high profit margin

13. Schedule • January 1st 2014, Production begins for test run • April 2014, all kinks rolled out • May 2014, sell products locally and begin searching for contracts • August 2014, achieved signed contracts with at least 3 big retailers • September 2014, search for future sustainable products • Increase product line

14. Thank You • Questions and Comments? • Entrepreneurial Marketers • Sarkis H Mesrobian • Hein Htet Aung • Matthew Gleason