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ORGANIZATIONAL DEVELOPMENT STRATEGY

ORGANIZATIONAL DEVELOPMENT STRATEGY. Update 9/20/2001. OVERVIEW. Organizational Development and c ommunications strategy does not work in a vacuum. It is a function of the organizational strategy.

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ORGANIZATIONAL DEVELOPMENT STRATEGY

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  1. ORGANIZATIONALDEVELOPMENT STRATEGY Update 9/20/2001 BOD-777

  2. OVERVIEW • Organizational Development and communications strategy does not work in a vacuum. It is a function of the organizational strategy. • Decisions about NISO’s goals and directions are critical for a strategic communications plan and its successful implementation. • Activities to date based on vision agreed upon at our last meeting. BOD-777

  3. Vision • It is our goal that NISO become a major, essential player in the standards needs recognition and standards development arena for not only libraries and publishers but increasingly for content and information technology industries, to facilitate research, scholarship, and business both traditional and e-commerce. BOD-777

  4. Elements • • Communications • • Fundraising • • Editorial • • Membership • • Collaborative Programs BOD-777

  5. Communications • Strategic Briefings with Pat Schroder- AAP(agreed upon), Ken Wasch- SIIA, Rick Luce Los Alamos National Library, others in pipeline. • Executive Briefing Sessions or other special events at key meetings: • • Frankfurt Book Fair(2001) • • London Online (2001) • • International STM meetings (2001 and 2002) • • AAP/PSP annual meeting • • ALA Annual Meeting (San Francisco 2001) • • NIST-NISO E-book Conference BOD-777

  6. Communications (2) • Suggested events to build press relations • •PW /Library Journal editorial briefing - outcome: agreement in principal for newsletter, invitation to do article. • •Meeting with David Kirkpatrick NY Times • •Editorial Briefings, Wired online. BOD-777

  7. Fundraising • Strategic intelligence gathering conversations/ meetings with leaders in Academia, Associations, Corporations (Verizon, IBM) • Meetings with Mellon Foundation, Gates Foundation • Possibility of creating an endowment. (IBM) • Crafting the message: Development of a proposal template providing the necessary background information about NISO and explaining the value of standards. Need for a retreat to articulate “case” for NISO. BOD-777

  8. Editorial • Revise NISO documents, promotional materials, and key communication tools: • • Redesign the NISO website - Done • • Annual report - Done • • Folder, logo, stationery - In progress • • FAQ’s - In progress • • Create a visual map of the standards process (2002) BOD-777

  9. Editorial (2) • Develop new NISO materials and documents • • Cutline: Standards: Putting Innovation To Work • • Map of standards landscape - In progress • • Statement of mission and vision - In progress • • Dictionary (Manual) of Standards --This publication would be a basic desktop reference for publishers, librarians and others about standards - Preliminary steps/funding opportunity BOD-777

  10. Membership • A goal of 5 new members each year • Publishing: • McGraw Hill agreement • Houghton Mifflin early discussions • Technology, Media Companies, E-Content Providers are prime important targets. • Need help of Board to get to prime movers in key organizations: Board Committee needed BOD-777

  11. … and in conclusion • Much work to be done. • Board agreement on vision/strategy key for moving forward effectively. BOD-777

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