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Theories of Images

Theories of Images. Readings:Chapter 3: Introduction, 3.1,3.2,3.3,3.4. Theodor Adorno. mass media & false consciousness “rationalized messages” used by culture industry to “enthrall” Appeal of entertainment causes audiences to lose facility with critical judgment

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Theories of Images

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  1. Theories of Images Readings:Chapter 3: Introduction, 3.1,3.2,3.3,3.4

  2. Theodor Adorno • mass media & false consciousness • “rationalized messages” used by culture industry to “enthrall” • Appeal of entertainment causes audiences to lose facility with critical judgment • “rigid superimposition” of layers of meanings • Complex relationship of overt and hidden messages • Manipulation of audience to sell idea

  3. Debord • Society of the Spectacle • Pseudo-worlds • Impression of unification • Gaze & consciousness • Spectacle NOT a collection of images but a SOCIAL RELATION

  4. Baudrillard on Simulacra • Jorge Luis Borges about mapping an empire • Today--simulations do not need reference to “reality” or truth--they are true • Examples: military brainwashing, madness & consciousness Images of Torture at Abu Graibe

  5. Iconoclasts • Negate, destroy images • But danger in unmasking images • Risk- realization that there is nothing behind them

  6. Iconoclasm: Afghanistan Buddha (partly destroyed)

  7. Close-up Afghanistan Buddha (bombing)

  8. Representation vs. Simulation • Representation: utopian principle of sign=real • Simulation: radical negation of sign as value

  9. “Phases” of the image • Reflection of profound reality (image good) • Masks, denatures profound reality (Image evil) • Masks ABSENCE of profound reality (many truths? Or none?) • No relation to reality (its own simulacrum)

  10. NEW STRATEGIES of the real, the “neoreal” and the hyperreal… • panic of material production in context of plethora of lived experience, truths, authenticities--strategies of deterrence…referential but no clear referent.

  11. Bill Viola

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