What is Public Relations?

1. What is Public Relations?

2. What is Public Relations? “The good reporter tells you. The publicity man sells you.” – Donald H. Higgin, Finance Magazine

3. Public Relations is the management function that evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest and executes a program of action to earn public understanding and acceptance. – Public Relations News

4. A variety of PR activities : public information, public affairs, investor relations, corporate communication, employee relations of communication, marketing or product publicity and customer service or customer relations.

5. Whatever the term, the basic activity consists of communicating information about an organization or an individual in the best light.

6. The task of PR specialist producing an in-house newspaper or magazine for employees, dealing with community relations, designing, writing, producing company reports, lobbying, staging events for the media, supervising junkets for the press.

9. Research Determination of what the public thinks of the seller, the individual, the organization.

10. Program A public relations program or policy is adopted.

11. Communication Positive information consistent with the program is distributed through appropriate channels.

12. Reaction Reactions to the communicated materials are evaluated.

13. Press Release While the launch of Phantom Series II has been making headlines centre stage at the Geneva motor show, a very special Rolls-Royce Ghost has also been winning admirers in the company’s exclusive on-stand guest lounge. Clients, dealers and media guests have been delighted by the presentation of one of the first examples of a two-tone Rolls-Royce Ghost, a bespoke option offered for the first time this year, complementing the popularity of two-tone Phantom models.

14. Finished in Infinity Black, with a Cassiopeia Silver upper two-tone, the Geneva Ghost features an interior design scheme that perfectly reflects the two-tone theme. Seashell headlining and sumptuous black leather frames black stained ash veneer into which steel pinstripes have been carefully crafted. The final luxury touch is lambswool floor mats into which feet are easily lost at the end of a hard day walking the Geneva halls.

15. “Whether Ghost or Phantom, any Rolls-Royce is a work of art, taking its place in our clients’ luxury collections alongside yachts, helicopters and fine jewellery,” said TorstenMüller-Ötvös, CEO Rolls-Royce Motor Cars. “So I am delighted that we are now able to offer two-tone options for Ghost as well as for Phantom, features that once again extend the palette upon which a Rolls-Royce masterpiece can be painted.” A second upper two-tone Rolls-Royce Ghost has recently been commissioned for delivery to a client based in the Middle East. This striking colour scheme starts with Baynunah Brown, with Arizona Sun bathing the car’s bonnet, window surrounds, roof and luggage compartment. A gold-plated Spirit of Ecstasy and double coach-line in gold finish the design. Rolls-Royce Motor Cars celebrated a record sales result in 2011 with 3,538 models delivered to clients worldwide, beating the previous sales record held in 1978 when 3,347 units were sold, a period during which Rolls-Royce was under different ownership. 2011 also marked a record for the Rolls-Royce Bespoke personalisationprogramme, a service with Rolls-Royce’s legendary hand-craftsmanship and attention to detail at its core. Nearly every Phantom family model leaving the Home of Rolls-Royce at Goodwood came with some element of bespoke personalisation, from unique paint colours, interior detailing and embroidery, to exquisite whole vehicle designs including champagne sets, humidors and picnic sets. - Ends -

16. A second upper two-tone Rolls-Royce Ghost has recently been commissioned for delivery to a client based in the Middle East. This striking colour scheme starts with Baynunah Brown, with Arizona Sun bathing the car’s bonnet, window surrounds, roof and luggage compartment. A gold-plated Spirit of Ecstasy and double coach-line in gold finish the design.

17. Rolls-Royce Motor Cars celebrated a record sales result in 2011 with 3,538 models delivered to clients worldwide, beating the previous sales record held in 1978 when 3,347 units were sold, a period during which Rolls-Royce was under different ownership. 2011 also marked a record for the Rolls-Royce Bespoke personalisationprogramme, a service with Rolls-Royce’s legendary hand-craftsmanship and attention to detail at its core. Nearly every Phantom family model leaving the Home of Rolls-Royce at Goodwood came with some element of bespoke personalisation, from unique paint colours, interior detailing and embroidery, to exquisite whole vehicle designs including champagne sets, humidors and picnic sets. - Ends -