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Insert page title. First level Second level Third level. Like Never Before with SAP Cloud for Sales April 2014. New Cloud Marketing Programs for SAP Partners. Agenda. SAP RUN Like Never Before with Cloud for Sales SAP Cloud Content: Ready-to-go Campaigns Partner Web Feed Content

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  1. Insert page title • First level • Second level • Third level Like Never Before with SAP Cloud for Sales April 2014 New Cloud Marketing Programs for SAP Partners

  2. Agenda SAP RUN Like Never Before with Cloud for Sales SAP Cloud Content: • Ready-to-go Campaigns • Partner Web Feed Content Questions and Answers

  3. The Program SAP RUN Like Never Before with Partners

  4. SAP RUN Like Never Before Program 2014 SAP Business One on HANA SAP 360 Customer Ready to RUN for SAP Partners via Marketing Service Bureaus or SAP Virtual Agency: New Campaigns SAP Business Intelligence NNN SAP BusinessAll-in-One RDS SAP Afaria SAP Business One (v9) Solutions for Big Data from SAP SAP Rapid Deployment Solutions SAP Cloud for Sales SAP Mobile (Lines of Business) SAP Real-Time Data Platform SAP Business Suite on HANA Coming Soon SAP Cloud for Human Resources Predictive Analytics SAP BPC Hybris SAP BCM Syclo

  5. SAP RUN Like Never BeforeCampaign Concept (Example: RLNB Business Suite on HANA) Implementation Guide Business ‘Pain Point’ orLine of Business set email; DM postcard; banners in 3 formats – images and copy x 4 pain points Web PagesLanding; Registration and Thank You Industries images and copy x 5 industries Event KitPoster; banner; online and offline invites Offers x 3 Social Media Kit Teleguide • Modular approach: • Ready-to-gowithCloudforSalesandCloudfor HR content • Availablefor Co-Marketing or Partner-leduse • 100% MDF reimbursementapplies

  6. Cloud for Sales SAP RUN Like Never Before with Partners

  7. SAP RUN Like Never Before - SAP Cloud for SalesCampaign Summary

  8. SAP RUN Like Never Before - SAP Cloud for Sales5 Business Pain Point versions Example: “Optimize leads faster” version

  9. SAP RUN Like Never Before - SAP Cloud for SalesCampaign focus – Business Pain Points & Headlines • Capturing new accounts • OPEN new doors with enhanced sales tools • Increase sales effectiveness • VIEW your customers more clearly • Increase existing account penetration • EXPANDyour customer base and grow your business • Optimise lead generation • DRIVEleads faster • Reduce sales cycle time • SPEEDup your sales cycle • Generic • SUPERCHARGEyour sales team

  10. SAP RUN Like Never Before - SAP Cloud for Sales5 Industry-specific versions Example: Direct Mail Postcard – Professional Services version

  11. SAP RUN Like Never Before - SAP Cloud for SalesCampaign Focus: Industry images & headline • SUPERCHARGE your sales team to work smarter • Consumer Packaged Goods • Professional Services • Manufacturing • High Tech • Cross industry - generic

  12. SAP RUN Like Never Before - SAP Cloud for SalesOnline Assets • Online (Co-Marketing via MSB) • Online (Self-service via Virtual Agency) Co-branded, 100% MDF for all tactics • Partner-led “Light“ version, freeofcharge • 100% MDF fortacticseg TM Landing Page, EDM • Additional materials: • Telemarketing Guide, Social Media Kit Flash Banners (in different sizes)

  13. SAP RUN Like Never Before - SAP Cloud for SalesPrint Assets • Event Kit • Print Assets Postcard: • Co-branded • 100% MDF for all tactics • Poster, Roll Up Banner • Invitation templates (Print, Online)

  14. SAP RUN Like Never Before - SAP Cloud for Sales Campaign Offers • Offer 1. SAP Guide • 7 Must haves to improve sales effectiveness. • Offer 3. Customer Story • Customer Success: • Rieber Kitchen Company • ‘’Elevating sales effectiveness and delighting customers with SAP.’’ • Offer 2. CSO Insight • Infographic: 5 challenges 3 Campaign Offers +/or Partner can add an alternative offer

  15. Additional Cloud Content Ready to go on SAP Virtual Agency

  16. SAP CloudCampaignson SAP Virtual Agency

  17. Partner Web Feed Cloud Content for Web Syndication

  18. What is SAP Partner Web Feed? SAP Partner Web Feed is a FREE program designed to keep your website updated with the latest SAP Cloud content. The SAP Partner Web Feed will help you: • Bring fresh SAP Cloud content to your website automatically • Generate leads through gated assets like: white papers, ROI calculators, videos, etc. • Give prospects, customers, and employees fast access to the latest SAP Cloud product information and resources … with just an easy, one-time set up!

  19. Value Proposition and Benefits SAP Partner Web Feed is a easy to use, valuable addition to your website. • Easy to set up • Content is Search Engine Optimized • Demand generation tool that will bring customers to you website • Content that updates automatically • Key Benefits • Lead generation: White paper and video assets turn anonymous visitors into leads • Customized content: Your SAP Cloud content will feature only the products you sell • Customer retention: Keep potential customers on your website

  20. Content Features •  Content Features • Select from 16 product content options • SAP BusinessObjects BI OnDemand • SAP BusinessObjects BI, Edge edition • SAP Business One • SAP Business All-in-One • SAP Crystal solutions • SAP Afaria • SAP Lumira • SAP Business Suite powered by HANA • SAP Business ByDesign • SAP Cloud for Customers • SAP Cloud for Travel & Expense • SAP Cloud for Social Engagement • SuccessFactors HCM Suite • SAP IQ • SAP ASE • SAP HANA • SAP Business Planning and Consolidation – Coming April 27th

  21. Setting-up your SAP Partner Web Feed • Syndicating Content is as easy as 1 – 2 – 3! • Create a blank web page on your site • Insert just a few lines of syndication code into your site’s HTML • Content syndicates immediately and automatically

  22. Manage your SAP Partner Web Feed • Program Management Features • SharedVue technical assistance is available anytime for help with implementation or best practices • Multiple implementation options to work with any kind of website • Tools to track page hits and visitor activity on your SAP Partner Web Feed pages • Start Syndicating Now: http://SAP.sharedvue.net/partner

  23. Thank you Contact information: Siegmar Beier SAP Cloud Marketing Phone: +49 160 90821490 Email: siegmar.beier@sap.com

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