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US Consumer Best Practices Meeting Seattle, WA August 27, 2009

US Consumer Best Practices Meeting Seattle, WA August 27, 2009. 2009 Accomplishments. CBP Document Integrated Carrier Playbooks into CBP Document Standardized “Msg&Data Rates May Apply” Removed the STOP requirement in Initial MT message

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US Consumer Best Practices Meeting Seattle, WA August 27, 2009

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  1. US Consumer Best Practices MeetingSeattle, WAAugust 27, 2009 Confidential

  2. 2009 Accomplishments CBP Document • Integrated Carrier Playbooks into CBP Document • Standardized “Msg&Data Rates May Apply” • Removed the STOP requirement in Initial MT message • Allowed the PIN to be placed anywhere after Pricing in MT messages • Incorporated alphanumeric tracking system for expanded CBP ruleset Structural • Improved CBP Carrier legal review process • Refreshed and Expanded the CBP Committee membership 2

  3. Optimized CBP Structure CCT CBP CBP Sub-Committee Mobile Ecosystem 3

  4. Consider This.. • Transition of Carrier Playbook Integration • CBP Member Unity and Evangelization • State Regulations – FLAG / UT & MI “Do Not Call” • Federal Oversight – FCC & Consumer Privacy • CBP Globalization 4

  5. “On Deck” • Unified Audit Sheet • Online CBP Tool • Acquisition Marketing • Brand/Agency Primer • Specific Revisions to CBP • Permission Based Advertising • Off Deck Billing 5

  6. Who Do We Answer To? 6

  7. THANK YOU!

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