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Galaxy Y Duos Lite Smart Life for EVERYONE !

Product Offering Guide v 1.0. Galaxy Y Duos Lite Smart Life for EVERYONE !. Index . Project Overview Target Segment & Key Needs Product Positioning Unique Sales Points Accessories 6 Color Variation. 1. Project Overview : Massify Smartphone . 1. Product & Price Positioning.

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Galaxy Y Duos Lite Smart Life for EVERYONE !

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  1. Product Offering Guide v 1.0 Galaxy Y Duos Lite Smart Life for EVERYONE !

  2. Index • Project Overview • Target Segment & Key Needs • Product Positioning • Unique Sales Points • Accessories • 6 Color Variation

  3. 1. Project Overview : Massify Smartphone

  4. 1. Product & Price Positioning Product Positioning Price Positioning • Role of the Model • - Recruitment from Feature Phone • Market Positioning of Y Duos Lite: The Most Affordable Dual SIM • Biz Objective : • Achieve 75% MS in <10k Category • Strategy • - Differentiate and penetrate • - Leverage 2 core strengths of Samsung: • 1. Strong Brand Equity • 2. Distribution Strength Indo-Chines LG S/S Optimus Net Galaxy Y Rs.9799/- Rs.8990/- Y Duos Rs.7490/- Cori DS ’12.02 2MP/HSDPA3.6 2.8” QVGA TFT ARM11 832Mhz Gingerbread 400k Micromax A50 Rs.4900/- Optimus Me Rs.7199/- Karbon A1 Rs.4400/- 250k Spice Mi270 Rs.3100/-

  5. 2. Target Segment & Key needs Segment: Social Media Tribe Cori (GT-S5302) Demographic Profile • 20’s~early 30’s in majority (76%) • Socially active and extrovert. (56%) • Have multi-layered relationship with diverse groups Lifestyle & Attitude Originality Passionate about being unique and don’t want to be ordinary • Slim Design • New User Interface Social Media Tribe Self Expression Interior and exterior customization for self expression • Touch Wiz UX • 832 Mhz CPU • Enough User Memory Connections Intimate and personal communication format preferred • Social Hub • Chat on messenger

  6. 3. Product Positioning (1) Torino ’12.01 3MP FF/HSDPA 7.2 3.14” QVGA DualSIM GingerBread Galaxy POP(S5570) ’11.01 3MP FF/HSDPA 7.2 3.14” QVGA 600MHz Froyo -> GingerBread LG Optimus Me ’11.03 3MP AF/ HSDPA3.6 2.8” QVGA 600MhzFroyo Galaxy Y (S5360) NEWModel ’11.09 2MP FF/HSDPA 7.2 3.0” QVGA GingerBread CORI (S5302) Micromax A50 ’12.07 2MP FF/HSDPA 3.6 2.8” QVGA 832MHz 4GB ROM GingerBread Dualsim Karbon A1 Spice Mi270

  7. 3. Comparison Chart POD Vs LG POD Vs Indo-Chines • Faster Processor • Better Memory • Latest OS • Superior Connectivity • Smart DUAL SIM • Indian Languages (TBD) • Brand Power • Faster Processor • Smart DUAL SIM • Latest OS • Indian Languages (TBD)

  8. 4. Unique Sales Point CORI,Smart Life for EVERYONE ! 2 –Great User Experience 1 –Slim & Fast 3 –Two in One Enough Memory Space The Fastest Android device Dual SIM Always On in the segment Latest OS, Touch Wiz - Don’t Miss any call - Better for Pricing plan • 1GB for applications • 2GB for shared storage • (Multimedia, MP3, Pictures, etc.) - Powerful 832MHZ CPU - High Speed Wi-Fi b/g/n

  9. 4. Unique Sales Point (1) 1 Slim and Fast Design Concept : Slim & compact Shape “11.9mm Slim Design ” “Rounded Shape with Comfortable Grip” [Optimus Me] [CORI] [VDF 858] • Minimal & Slim design perfact for all users • Smooth rounded shape fits your hand 12.6mm 12.5mm 11.9mm Slim Design • Size : 58x103.5x 11.9 (TBD)

  10. 4. Unique Sales Point (1) 1 Slim and Fast Outstanding Performance : 832MHz Processor • 832 MHz Powerful processor enables industry leading overall performances [Quandrant Benchmark test result] +279 +568 ※ More detail performance will be checked after PV development stage.

  11. 4. Unique Sales Point (2) 2 Great User Experience (Memory) Expended 3GB User Memory for Smartphone User

  12. 4. Unique Sales Point (2) 2 Great User Experience (Latest OS) The Latest OS Ginger Bread • Supporting all the latest Google SVCs & Applications with Gingerbread • Touch Wiz , The most User friendly UX Comparison Samsung Competitor • Latest OS ver. • Out of dated OS ver. GingerBread Froyo • Touch Wiz UX • No public announcement for • OS Upgrade (to GingerBread)

  13. 4. Unique Sales Point (2) 3 Two In One You never miss a call • Let you can receive call from SIM2, While you are on the phone through SIM1 DUOS DUAL SIM DUAL SIM Always on All vendors All vendors Only SAMSUNG! Getting calls Getting calls Making calls X X

  14. 4. Unique Sales Point (2) 3 Two In One You can catch a call while you are doing web surfing - Catching a Call - - Web Surfing - SIM 2 SIM 1 Simultaneous!!

  15. 5. Accessories - Inbox [1200mAh Battery] [Travel Adaptor] [Quick Start Guide] ※ Inbox items can be different from each country, If you need right Information, please check with your account manager. - Optional Item [BT Headset] [Headset] (GH59-11129H) [Speaker] [Data cable] (GH39-01411B)

  16. Product Offering Guide v 1.0 Thank you

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