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The Receptive Services Association of America Getting the Most out of Your Summit Experience

The Receptive Services Association of America Getting the Most out of Your Summit Experience. www.rsaa.org. What is the RSAA Summit?.

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The Receptive Services Association of America Getting the Most out of Your Summit Experience

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  1. The Receptive Services Association of AmericaGetting the Most out of Your Summit Experience www.rsaa.org

  2. What is the RSAA Summit? The RSAA Summit the association’s primary networking and educational event. The 2014 Summit will be held Feb. 4-5 at the Omni Shoreham Hotel in Washington, D.C. www.rsaa.org

  3. What is the RSAA Summit? • One day of education • One day of one-on-one appointments between buyers and suppliers • Awards Dinner – Presentation of the Stanley Fisher Awards for excellence in the Inbound Industry (ticket included in registration fee) • Silent Auction to benefit the Wounded Warrior Project – donate and bid! www.rsaa.org

  4. RSAA SummitEducational Sessions • Two keynote speakers • The Hon. Penny Pritzker – Secretary of Commerce • Chris Thompson, President and CEO of Brand USA • Joint Question and Answer Session • Nine breakout sessions, including • Ask The Operator • How to Work with Receptive Operators • The Millennial Traveler • Market Spotlight: Brazil • Chile and Taiwan Overview: New Visa Waiver Countries • Inbound Market Forecast – Office of Travel & Tourism Industries www.rsaa.org

  5. One-on-One Appointments • Receptive operators are at tables • Suppliers move from appointment to appointment • Each one-on-one appointments last 10 minutes. • Five-minute Business Card Exchanges are sprinkled in the appointment sessions. www.rsaa.org

  6. RSAA Awards Dinner • Stanley Fisher Awards – the “Stanleys” are presented to suppliers in 6 categories as voted on by the RSAA receptive tour operators. • Check presentation to the Wounded Warrior Project • Music, Dancing and Fun! www.rsaa.org

  7. Speakers Lisa Cully, Senior Manager Worldwide Sales Best Western International Gail Sayadian, Key Account Director Global Sales Choice Hotels International

  8. Ready…Set… Summit!

  9. Down to Basics What is RSAA Summit? • RSAA Summit is an event to bring suppliers together with key buyers from North America Who Are the Buyers? • Receptive Tour Operators (RTO) who represent 62.3 million visitors to North America from other countries • They represent approximately 153 Billion in revenue from traditional and emerging markets • Receptive Tour Operators represent our link to hundreds of international companies • Sell FIT and Group Business

  10. Down to Basics RSAA Summit Goals • Foster relationships with key Receptive Tour Operators • Secure existing 2014-15 leisure business • Capture new market share and secure contracts for 2014 as well as 2015-16 Best Practice Tip Come to RSAA Summit with your own personal goals clearly defined

  11. Preparation Preparation is the Key: • Know your product • Know your competition • Know what RTO’s come to your area and what they are selling Best Practice Tip Know your market and have a “HOOK”

  12. Do Your Homework Prepare to Compete Learn what Tour Operators Want • Research client websites • Research industry trends • Know buying cycles • Not all RTO’s may sell your area Best Practice Tip Visit RSAA.org web site

  13. Make it Count Make it Count – 1st impressions count!! • People do business with people they know, like & trust! • Be Punctual • Be Prepared • Recognize cultural courtesies Best Practice Tip It takes just 3 seconds for someone to evaluate you when you meet for the first time

  14. Make it Count Network, Network, Network! Attend all RSAA events and network! • Introduce yourself to the Receptive Operators – Share best practices and learn from others • Be open with fellow suppliers on how best to work with key accounts • Be engaged, have fun and make every interaction count! Best Practice Tip When looking for a seat at meal functions, look for a table with operators

  15. Make it Count Follow-up • Send follow-up email thanking them for the meeting • Follow through on next steps and requests for information • Use the RSAA web site to review operator information Best Practice Tip Include information discussed in your follow up

  16. Questions? • Matt.Grayson@rsaa.org • Lisa.Cully@bestwestern.com • Gail_Sayadian@choicehotels.com www.rsaa.org

  17. For More Information… • www.rsaa.org/events/summit www.rsaa.org

  18. Receptive Services Association of America 2365 Harrodsburg Rd, Ste. A325 Lexington, KY 40504 866.939.0934 headquarters@rsaa.org www.rsaa.org www.rsaa.org

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