BIG HOLLOW FOOD CO-OP Membership Meeting & Celebration 2011

1. BIG HOLLOW FOOD CO-OP Membership Meeting & Celebration2011

2. Desired Outcomes for Big Hollow • The BHFC is values-driven, in that all food and products encourage healthy and responsible consumption. Shoppers will find environmentally-sound and safe food and products that help support a local and sustainable economy.

3. Desired Outcomes for Big Hollow • Values-driven • Co-op members should experience a tangible sense of community in the BHFC store and all its activities. More specifically, members gain satisfaction in being part of the member-driven, cooperative structure.

4. Desired Outcomes for Big Hollow • Values-driven • Sense of community • Shoppers can count on purchasing fresh, wholesome, safe, and high-quality food and other products provided at a good aggregate value.

5. Desired Outcomes for Big Hollow • Values-driven • Sense of community • Fresh, wholesome, safe, and high-quality food • BHFC adds value to the larger community by providing a market for local and regional farms and other businesses.

6. Desired Outcomes for Big Hollow • Values-driven • Sense of community • Fresh, wholesome, safe, and high-quality food • Provide a market for local farms and businesses • Members and customers realize an easy, fun and relaxed shopping experience in a neighborhood store of unimposing scale. More specifically, all shoppers experience great service in a friendly, helpful and inviting atmosphere.

7. Desired Outcomes for Big Hollow • Values-driven • Sense of community • Fresh, wholesome, safe, and high-quality food • Provide a market for local farms and businesses • Fun and friendly shopping experience • Members, customers and the community in general all gain an improved understanding of health, nutrition, sustainability, relevant environmental issues, and cooperative business principles from an informed BHFC staff and from the information and activities provided by the store.

8. Desired Outcomes for Big Hollow • Values-driven • Sense of community • Fresh, wholesome, safe, and high-quality food • Provide a market for local farms and businesses • Fun and friendly shopping experience • Improved understanding of health, nutrition, sustainability, environmental issues, and cooperative business principles • Member discounts and specials enable Co-op members to realize additional value by shopping at BHFC.

9. Desired Outcomes for Big Hollow • Values-driven • Sense of community • Fresh, wholesome, safe, and high-quality food • Provide a market for local farms and businesses • Fun and friendly shopping experience • Improved understanding of health, nutrition, sustainability, environmental issues, and cooperative business principles • Additional value by shopping at BHFC • Staff finds BHFC a desirable and beneficial place to work.

10. Quick Facts • The Year in Review by the Numbers • Over 850 member households • Over $825,000 in 2010 sales • More than $67,000 in inventory - up $17,000 over 2010 • Over 30 local producers/vendors, and more all the time • More than 50 independent suppliers • Well over 200 new products • Big in-store expansion including commercial food prep area, increased retail space, lighting, 3 new coolers and awnings

11. Store • Developments • “…one of the top grossing independent retailers in the Colorado, Wyoming, Nebraska region…a huge accomplishment after only 3 years of business” • —United Natural Foods Representative • Sales up 44% over 2009 • Commercial Food Prep Area • Now making pre-made, take-out sandwiches • Great prices, too • More items…coming soon!! • New lighting • Improved insulation

12. More Store Developments • New awnings • Increased retail space • New bulk area in the back • More shelving • Three new coolers • and other equipment • New flooring in the back

13. Results of the 2010 Member Survey • You wanted to see …… MORE PRODUCE!!! • New Produce Cooler • Lower margins for produce • More local produce • Added local producers • Newly added “Amazing Wall of Green” • .

14. Results of the 2010 Member Survey • You wanted to see …… better prices • The industry standard for margins is 33%. • Currently many of our margins are under that. • Dairy and all cooler items 26% • Local Foods 10% – 20% • Bulk Foods 31% • Produce 20 % - 25 % • .

15. Produce Facts • Accounts for 8% – 10% of total sales • During harvest season it is about 30% of the workload • Carries the lowest margins in the store with the exception of local foods • We strive to buy only domestically raised produce • The primary exceptions are bananas and avocados from Mexico

16. Quarterly Income 2008-2010 4th Quarter 2008 2009 2010

17. 2010 Financial Snapshot • Gross Income: $826,823 • Cost of Goods Sold: $551,847 • Inventory value: $67,000 • Payroll: $125,171 • Facilities Upgrades: $21,384 • Utilities: $8,870 • Net Income (profit): $37,248

18. Key Indicators of Financial Health

19. Community Outreach • Support of other co-ops & markets: • Farmer’s Market of Laramie • Centennial Farmer’s Market • Powell/Cody Co-op • Mitchell NE Co-op • Educational & Support Organizations in Laramie • Laramie Safe Project • Albany County School District • Soup Kitchen • Money for military families • One school at a time – Misty Fjord • Laramie Local Foods

20. Participation in • Community Events • Laramie Local Food Gathering, April 2010 • Earth Day Fair at UW, April 2010 • Downtown Gallery Walks, ongoing • Farmers Market of Laramie, Summer 2010 • Living and Working on the Land Conference • College of Business Marketing classes, Fall 2010 • Pick Up Location for 2 CSAs serving Laramie, ongoing • UW student participation, Business and Nutrition

21. Board Work in 2010 The board has been working to support the General Manager and staff to make Big Hollow Food Coop a vital part of the Laramie community. Some of the work for the year includes: BHFC Employee Benefits Community Education and Outreach Supporting and Creating Local Continued work with Governance Policy Aligning with Cooperative Principles Supporting Infrastructure

22. Board of Directors for 2011 Allan Linde Deb Paulson Diana Shelton Scott Miller Mike Vercauteren Meg Ewald Erin Dobyns Jeanette Reisenberg Ken Gerow New Members Milt Geiger Bren Leiske

23. Staff at Big Hollow General Manager Marla Petersen Assistant Manager Billie Crowe Customer Service Sandra Biller, Jeff Hubbell, Andy Glines, America Coates Stockers Alex Ewing, Sam Wood Chef Janell Ross Outreach Anne Marie Huntington, Melissa Gray

24. Membership Survey April 2011 Watch for the 2011 membership survey in your inbox or mailbox in the next couple of months. Take advantage of the opportunity to voice your opinions about the co-op. When we make decisions about participation in community events, pricing, product orders, store improvements, hours, and more, we like to hear from you!

25. Big Hollow thanks its most dedicated farmers, ranchers & food producers: ACRES student farm Baer’s Jams Bren’s Hens Cheyenne Honey Ela Family Farms Grant Farms Harmony Harvest High Horse Farms High Point Bison Morning Fresh Dairy Patty’s Poultry Robin’s Treats Sheila Bird Farms Tronstad Ranch Wag’s Meats Wind Harvest Farms Wolf Moon Farms Needmore Salsa Holy Habanera Wholly Tomatoes MoCou Cheese Jackie’s Java Queen of the Meadow Mosher’s WYO Wheat Triple Crown Commodities Good Seed Bakery Chugwater Chile Raspberry Delite

26. Check out Big Hollow on the Web! www.facebook.com www.laramiecoop.com