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Essay feedback – Record grade – the new FB sheet & reflection - model example

Essay feedback – Record grade – the new FB sheet & reflection - model example. A.K.A. The Phantom Prime Minister. RUPERT MURDOCH. Murdoch Quotes. “For better or for worse, our company (The News Corporation Ltd.) is a reflection of my thinking, my character, my values.”

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Essay feedback – Record grade – the new FB sheet & reflection - model example

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  1. Essay feedback – Record grade – the new FB sheet & reflection - model example

  2. A.K.A. The Phantom Prime Minister RUPERT MURDOCH

  3. Murdoch Quotes • “For better or for worse, our company (The News Corporation Ltd.) is a reflection of my thinking, my character, my values.” • You can't build a strong corporation with a lot of committees and a board that has to be consulted every turn. You have to be able to make decisions on your own. • I try to keep in touch with the details... I also look at the product daily. That doesn't mean you interfere, but it's important occasionally to show the ability to be involved. It shows you understand what's happening.

  4. What he owns… • Murdoch owns NewsCorp; an enormous media conglomerate. • A media conglomerate is a company that owns various types of media. • NewsCorp is a transnational company; it has some form of media business on every continent. • Murdoch also owns other non-media businesses, such as sports franchises.

  5. NewsCorp • NewsCorp owns or has a controlling interest in… - Fox (TV and film) - Star (Asian TV and film company) - Cable and Sky - 175 different newspapers, employing approximately 15,000 people worldwide and printing more than 40 million papers a week. New York Times, 20th Century Fox film studios. - A number of publishing companies, including HarperCollins.

  6. NewsCorp • In the UK alone, NewsCorp own the following newspapers… - The Times – (650,000)* - The Sunday Times – (1,230,000)* - The Sun – (3,120,000)* - News of the World - (3,440,000)* • Fox, Sky, HarperCollins and various other NewsCorp companies have UK-based divisions. * This figure denotes the average UK circulation per issue during January 2005 (Taken from the website of the Audit Bureau of Circulations (www.abc.org.uk)

  7. How Powerful is Murdoch? • Williams (2003) describes Murdoch as having ‘allocative control’ – i.e. Murdoch has the power to… - set the goals of the organisation - make key financial decisions • Murdoch has rarely been shy about using his power to exercise control over his organisation, or to exercise control over others (e.g. politicians). • Read through the 2 newspaper articles

  8. What has Murdoch done? • He has sacked editors who did not share his views. "I give my editors plenty of freedom. The only ones I fired were the ones who didn't know how to use it." • He reduced the price of his newspapers to drive out competitors and was accused of ‘predatory pricing’ designed to put smaller companies out of business. • He voiced his support for war in Iraq…as did his 175 newspapers!

  9. Your article • In pairs read through your articles • What are they about • Is their a particular view point that is overtly/covertly expressed? • How is this done?

  10. NewsCorp & new media • NewsCorp now own My Space • http://www.bbc.co.uk/news/technology-12351991 • What impact do you think this will have?

  11. Exam style question • Identify and briefly explain 3 problems with Media ownership being concentrated to a small number of corporations.

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