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A one-of-a-kind karaoke bar located on the Main Line

A one-of-a-kind karaoke bar located on the Main Line . Maggie Do besh, Steph Cheung, Blake Bell ucci, Christine Lafferty . Mission Statement & Strategy.

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A one-of-a-kind karaoke bar located on the Main Line

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  1. A one-of-a-kind karaoke bar located on the Main Line Maggie Dobesh, Steph Cheung, Blake Bellucci, Christine Lafferty

  2. Mission Statement & Strategy “We seek to bring a unique karaoke experience to the Main Line to be enjoyed by those of all ages. We strive to ensure that our guests receive extraordinary and timely service in clean, comfortable premises. Accordingly, our goal is to ensure that all guests and staff are treated with the respect and dignity they deserve. By maintaining these objectives, we will be assured of a fair profit that will allow us to contribute to the community we serve.” Fun and unique karaoke bar Flexible premises Large variety of food and drink offerings

  3. Market Analysis

  4. Target Market

  5. Demographics

  6. Environmental Scanning • Competitor: Main Line Karaoke • The only “destination” karaoke bar • Opportunities on the Main Line Z zz. . .

  7. Core Competencies & Core Processes

  8. SWOT Analysis

  9. Product Offerings Non-alcoholic beverages Mixed drinks Beer Wine

  10. With complimentary…. Peanuts! Popcorn!

  11. Service Offerings A karaoke experience that is unique to the Main Line! Contracts with various restaurants through Seamless.com

  12. Layout of Main Floor

  13. Operations Strategy • Structure of Process • Customer Involvement • Resource Flexibility • Capital Intensity

  14. Supply Chain Model • Responsive & Flexible Supply Chain - Drinks • Customize drinks • Utilize top-notch ingredients • Keep drink menu fresh • Quality of Suppliers • Fresh Fruit • Service Oriented - Karaoke • DJ sound system • Projection screen with lyrics • Microphones • Song selection software

  15. Quality Strategy: TQM • Aligning with characteristics of outputs and customer expectations • Dependency on • Personnel • Karaoke Equipment

  16. Quality Control Quality of Inputs • Inspection and testing of each tablet/software purchase • Prescreen vendors Quality of Products • Technologically trained staff • Statistical process control: performance measurement

  17. Forecasting Customer Demand • Lack of historical data → Judgement forecast

  18. Forecasting Product Demand First floor (main bar area): 80 people maximum Second floor (4 private party rooms): 2 rooms for 5-20 people 2 rooms for 20-40 people

  19. Future Forecasting Techniques

  20. Management of Potential Queues • Private room reservations • Open main bar area • One drink minimum • Food delivery • First-in-first-out discipline

  21. Costs & Expenses: Start-Up

  22. Costs & Expenses: Annual Fixed

  23. Costs & Expenses: Variable

  24. Costs & Expenses: Additional • Depreciation • Maintenance & replacement costs • Interest • Waste

  25. Thank You

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