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Food for Thought

Food for Thought. Presented by: Helen Roy Date: 14 th June 2007. What does ‘take away’ mean to you ?. Our main source of energy. "Food can look beautiful, taste exquisite, smell wonderful, make people feel good, bring them together, inspire romantic feelings....

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Food for Thought

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  1. Food for Thought Presented by: Helen Roy Date: 14th June 2007

  2. What does ‘take away’ mean to you ?

  3. Our main source of energy "Food can look beautiful, taste exquisite, smell wonderful, make people feel good, bring them together, inspire romantic feelings.... At its most basic, it is fuel for a hungry machine” Rosamond Richardson English cookery author

  4. Fuel for a hungry machine • You will eat 20 tonnes of food in your lifetime • You will spend 2,947 days eating, shopping, cooking, queuing or hunting for it • That’s 16% of your entire waking life

  5. Fuel for a business machine • You will use (how much?) data in your career • You will spend (how many?) days collecting, cleaning, deduplicating and suppressing data • That’s (what percentage %?) of your entire work life !

  6. Food for Thought • Established in 2007 • Family business • Aiming for reputation good quality, friendly service • Motto: ‘Nice and spicy’ • Free delivery and branded chopsticks

  7. New menu – starters to work up your appetite

  8. A match made in heaven ? How important do you believe it is to invest in data quality? How important do others in your organisation think it is to invest in data quality? How well does the data you rely on help you meet your business goals? Whose responsibility is it to improve the data you use to meet your business goals?

  9. Satisfy your hunger – main courses How well built is your data strategy ?

  10. Try something new

  11. Auditing • Regular and planned • Perfect record • Three measurements: • completeness • accuracy • currency • Improve • Measure over time

  12. Standardising • List all data entry points • Get relevant people involved • Look at all fields • Define (or refine) the perfect record • Adopt same format, rules and processes • Train staff entering other people’s data • Validation for customers entering their own data

  13. Matching • Format and clean all databases • Compare internal data stores to identify duplicates • Merge or remove • Compare external data lists to identify and suppress duplicates from campaigns

  14. Your organisation You Desserts – good fortune all round Your customers

  15. Food for Thought Helen Roy

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