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MAKING AN IMPACT. How GREAT leaders communicate . Jon Harrison. jon@jonwharrison.com. “Leadership is a process of social influence, which maximizes the efforts of others, towards the achievement of a goal.” Kevin Kruse. What is it about the way great leaders THINK,
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MAKING AN IMPACT How GREAT leaders communicate. Jon Harrison jon@jonwharrison.com
“Leadership is a process of social influence, which maximizes the efforts of others, towards the achievement of a goal.” Kevin Kruse
What is it about the way great leaders THINK, ACT and COMMUNICATE that makes them different from everybody else? How do great leaders inspire TRUST, LOYALTY and ACTION in others - often in extremely difficult circumstances? Why should people be led by you?
What is it about the way great leaders THINK, ACT and COMMUNICATE that makes them different from everybody else?
WHY HOW WHAT Source: Simon Sinek – Start With Why
WHY Everything I do today is going to help put a man on the moon. HOW WHAT How I do this is by creating a clean and uncluttered working environment. I sweep the floors and take away the trash quickly and efficiently. Source: Simon Sinek – Start With Why
WHY Everything I do is about improving the quality of life for local residents. HOW WHAT How I do this is by creating systems that mean officers can spend less time in the office and more in the community. I produce and process all financial reports quickly and efficiently. Source: Simon Sinek – Start With Why
DEFINING YOUR PURPOSE • Make it REAL • Make it BIG (bigger than you) • Make it SPECIFIC • Keep it SIMPLE • Create a VALUE PROPOSITION (HOW) • WHAT you do is proof of WHY you do it
How do great leaders inspire TRUST, LOYALTY and ACTION in others - often in extremely difficult circumstances?
“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” Estée Lauder “Everyone lives by selling something.” Robert Louis Stephenson
“Relationships are based on conversations; and conversations are based on questions.”
WHY HOW WHAT Source: Simon Sinek – Start With Why
WHO WHEN WHY WHERE HOW WHAT WHICH
“Great leaders ask better questions, and as a result, they get better answers.” Anthony Robbins
SITUATIONAL LEADERSHIP TELL SELL CONSULT PARTICIPATE DIRECTIVE SUPPORTIVE Time “We” “I/You” Source: Tannenbaum & Schmidt
INSPIRING ACTION • Ask GREAT questions • Understand the PROBLEM or NEED • SOLVE the problem or need • Communicate WHY a task needs to be done • Choosethe correct STYLE for the situation • Use POSITIVE language
“What’syourrelationship?” PRESENT Presence “What are you known for?” “What difference can you make?” Me inc PAST FUTURE Reputation Impact
WHY BE LED BY YOU? • You create your REPUTATION • Build GREAT RELATIONSHIPS based on GREAT CONVERSATIONS • Demonstrate your DIFFERENCE (IMPACT) • Combine “I” with “we” • You are a CEO: live and breathe your BRAND
What is it about the way great leaders THINK, ACT and COMMUNICATE that makes them different from everybody else? How do great leaders inspire TRUST, LOYALTY and ACTION in others - often in extremely difficult circumstances? Why should people be led by you?
GREAT LEADERS start with WHY. GREAT LEADERS understand and define PURPOSE. You have a clearly DEFINED and COMMUNICATED leadership brand.
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou Jon Harrison jon@jonwharrison.com