130 likes | 345 Views
Ten Things I’ve Learned. Warren Hunter Chairman & CEO DMW. Ten Things I’ve Learned. Never go in against a Sicilian – when death is on the line! Vizzini Villain, The Princess Bride. Ten Things I’ve Learned.
E N D
Ten Things I’ve Learned Warren Hunter Chairman & CEO DMW The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing
Ten Things I’ve Learned • Never go in against a Sicilian – when death is on the line! • Vizzini • Villain, The Princess Bride The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing
Ten Things I’ve Learned • ALWAYS hire people smarter than you are. The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing
Ten Things I’ve Learned • Best practices are only BEST if they’ve been proven over and over. The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing
Ten Things I’ve Learned • TWO products in an offer is a NO-NO! The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing
Ten Things I’ve Learned • Use multimedia ONLY when you can count the cumulative effect. The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing
Ten Things I’ve Learned • SOCIAL MEDIA is social media. The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing
Ten Things I’ve Learned • YOU are NEVER as smart as you think you are! The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing
Ten Things I’ve Learned • One size may or may not fit all. That’s why we test. The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing
Ten Things I’ve Learned • Never be too proud to learn from your mistakes. The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing
Ten Things I’ve Learned • Vendors are order takers of commodities. The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing
Ten Things I’ve Learned • Never give away intellectual capital. • People will value it at what they paid for it. The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing
X Ten Things I’ve Learned 11 • You can’t say NO to Don Jackson (or Betts). The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing