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Steve Krug. Don’t Make Me Think. Guiding Principles # 1. Don’t Make Me Think. What To Do & Not To Do:. Organize your site (don’t clutter). Use short and to the point titles on links and buttons Use links and buttons that are easily identified. Guiding Principles # 2.
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Steve Krug Don’t Make Me Think
Guiding Principles # 1 Don’t Make Me Think What To Do & Not To Do: Organize your site (don’t clutter) • Use short and to the point titles on links and buttons • Use links and buttons that are easily identified
Guiding Principles # 2 How We Really Use The Web Web Pages are scanned/skimmed This is what us designers create This is what our visitors see *If we have a specific item in mind
Guiding Principles # 3 • Bet you looked at this • before you looked at this • This block of writing is obviously talking about Billboard Design 101 • Keeping the noise down means to make things easier on the eye such as: Billboard Design 101 > Create a clear visual hierarchy on each page > Take advantage of conventions > Break pages up into clearly defined areas > Make it obvious what’s clickable > Minimize noise. This is easier to read
Guiding Principles # 4 Animal, Vegetable, or Mineral? Choices on your website should be mindless
Guiding Principles # 5 Omit Needless Words You don't need all of this to use this Read this before answering: To the right is a textbox that you will fill in your email address, once filled in you can click the submit button that will put you on the list to receive updates. Receive updates Email Address Submit!
Joseph D’Amato E-Mail: jmdamato@buffalo.edu Phone: 716-880-5466