WeGive Webinar : Planning Now for Holiday Giving!

1. WeGive.org Webinar: Planning Now for Holiday Giving! THE NONPROFIT CENTER OF NORTHEAST FLORIDA ENABLES THRIVING NONPROFIT LEADERSHIP, FACILITATES COLLECTIVE ACTION, AND ENHANCES PUBLIC UNDERSTANDING.

2. Brief overview of the WeGive.org fundraising tool, plus Give and Go! • Counting down to the holidays – Steps to prepare for creating and posting your WeGive.org project • Tips for promoting your project – Meeting your WeGive.org goals Today’s Goals

3. A project of the Nonprofit Center started in 2008. • Website marketplace connecting people with projects that need funding. • You build your own WeGive.org project page specifying your urgent funding need. • Enables people to find projects easily and donate immediately through PayPal. What is WeGive.org?

4. Donations are for specific, tangible things such as playgrounds, renovating community centers, equipment and school supplies. • Nonprofit Center charges nominal admin fee (3% members and 5% nonmembers) to cover Paypal processing and Nonprofit Center assistance. What is WeGive.org?

5. What is WeGive.org?

6. WeGive.org has raised over $37,000 for 170 nonprofits from Over 700 donors! Success to date

7. Access the site from either: www.WeGive.org or www.nonprofitctr.org Getting Started

8. Who can post? • Organizations must be a 501(c)(3) as determined by the IRS. • Copy of the IRS Determination Letter needs to be emailed or faxed to us…NOT the state sales tax exempt certificate. • Project must be located in Duval, Baker, Clay, Nassau or St. Johns Counties. Criteria for posting on WeGive.org

9. Total goal must not exceed $2,500 • Project must be completed within 6 months. You can update and repost. • All projects will be reviewed by a WeGive administrator. Projects will NOT be approved if: • Is an annual or capital fundraising initiative. • A one-time event and/or sales effort (no ticketed events or products) • Projects that are cut and pasted from a grant proposal. Project Guidelines

10. If you have posted a WeGive.org project, you can receive additional $$ through Give and Go! Bonus! WeGive.org with Give and Go!

11. Give and Go! is fundraising program for nonprofit organizations to offer the lowest-priced Jaguar tickets in town through their web sites. • Portion of the ticket sales proceeds going back to you! • Every ticket sold through nonprofits’ homepages, the organization receives a $10 donation, up to the first 1,000 tickets sold. • 33 percent savings if a fan were to buy a ticket through the Jaguars’ ticket offices. What is Give and Go?

12. Any tax exempt 501(c)(3) organization located in and serving Northeast Florida can participate. • Direct people to Nonprofit Center’s website to purchase lowest priced tickets available to any Jaguars game. • Earn up to $20 per ticket sold through your organization’s website or blog, or your URL link sent out via email, e-newsletter, or social media. Give and Go Details

13. Tickets purchased through your badge and URL link are “credited” to your organization. • Once per month (within the first two weeks) you will receive a distribution check from the Nonprofit Center. Give and Go Details

14. 1 Ticket purchased at $40 • $30  Jaguars • $10  Nonprofit • Minus $1.20 (3% admin fee) TOTAL TO NONPROFIT = $8.80 Member WITHOUT a WeGive.org Project?

15. 1 Ticket purchased at $40 • $30  Jaguars • $10  Nonprofit • $10 match  Nonprofit • Minus $1.50 (3% admin fee) TOTAL TO NONPROFIT = $18.50 Member WITH a WeGive.org Project?

16. Counting down to the holidays Calendar of “to do’s” to prepare for creating and posting WeGive.org project THE NONPROFIT CENTER OF NORTHEAST FLORIDA ENABLES THRIVING NONPROFIT LEADERSHIP, FACILITATES COLLECTIVE ACTION, AND ENHANCES PUBLIC UNDERSTANDING.

17. Identifying and Selecting a WeGive.org Project • Identify 10-15 of your most urgent needs. • Look to staff, Board, volunteers and friends for ideas. • Create a list of 10 and ask them to rank them; tally and analyze results • Do they fit the WeGive.org criteria? • Are they attainable, appeal to broad audience? • Do they tug at heart strings? August 29 – September 9

18. Prepare WeGive.org application • Target Oct. 3 as project start date • Submit to Nonprofit Center by Sept. 16 • Find or take pictures to associate with your post; try to have multiple photos to use throughout season. September 12– 16

19. Use a captivating photo. A picture is worth so much more than just words. Ask yourself: What will attract a donor? • Do not use nonprofit jargon, technical or clinical wording. SPEAK to the people in a way that they will understand your purpose. Reminders to make project attractive

20. Bravo! Great photos!

21. Example from JDRF project – Get in the Game! Many families with children suffering from juvenile diabetes need some R&R. Why not give them a night out of family fun? Juvenile Diabetes Research Foundation (JDRF) of North Florida is looking for donations so our families can enjoy some quality time together such as an evening of bowling, going to the movies or participating in an outdoor event. Each donation will go toward the costs of hosting a family for an exciting activity. Straight forward language

22. Develop a mini-marketing plan to promote project (using info from this webinar!) • Create brief talking points for staff, Board and volunteers • (Done! Overview factsheet coming to you with WeGive.org language) • Announce/inform selected projects to staff, Board and volunteers • Ask them to share on FB, with family and friends • Identify Board member(s) to help “champion” the project(s) September 19 - 23

23. Take the time now to train one or two staff people to inform all staff members of the importance and mechanics of WeGive. • Hold an “all call” meeting to get everyone informed and excited about the program. • Your staff are the frontline people who can help you spread the word! They have many contacts …don’t leave them out! September 19 - 23

24. Review, revise and share our prepared “to do” list for your champion (Done! Coming to you after webinar!) • Draft language and messages for Facebook, Twitter and/or web site postings; create schedule of distribution • I.D. any existing communications vehicles to assist with spreading the word • Newsletters, direct mail pieces, regular correspondence • Ask Board members to purchase a minimum of five $10 cards to give as gifts and create burst of giving. September 26 - 30

25. Completed projects to be posted live on WeGive.org site • Announce on your web site; add the WeGive.org badge • Post on Facebook with link; Tweet • Continue tagging any communications tools with WeGive.org info • Signature line on your email • Voicemail greetings • Add WeGive.org logo where appropriate (Need logo? Done! Coming to you in jpeg format!) October 3 – 7

26. Board meeting coming up? Can I make a brief presentation? • Special event coming up? What’s the best way to get them informed and excited to participate? • Have I “stamped” all printed materials with the WeGive.org logo? Somewhere along the way, ask yourself:

27. Post weekly FB message or Tweet • Take pictures to use in future posts. • I.D. company or partner who can cross promote to customers and/or employees • Ex: Asking for $$ for art supplies? See if ReddiArts can help! • Find human interest story for newsletter or press release? October 10 - 20

28. Post messages and/or pictures on FB, web site • Provide staff, Board and volunteers with update • Note: Nonprofit Center holiday WeGive.org marketing plan kicks in October 24 – November 4

29. Why is this so important? • Online donating has proven to be more successful than traditional or direct mail donation programs. In 2008, $27 more was given. • Online donation opportunities make it convenient for donors to give…so let them know! • According to Nonprofit Trends blog, nonprofits had at least one online gift of $1,000 or more last year. And online donors, can and will switch to offline donating, if cultivated. So HOW do you get the word out? Communication is key…getting the word out

30. Add project page link to everything…web site, newsletter, correspondence, brochures, email signatures etc. • Add WeGive.org badge to your web site. (the html code you receive with approval is linked directly to your project search page). • Email supporters, volunteers, Board members about your project…include the link. • Use the SHARE THIS on your project page • Remind employees to send info to their contacts as well. • Talk about your project on your Facebook and Twitter pages…link to the WeGive.org page. How to get the word out

31. Tap into the holiday spirit! When sending out holiday cards or announcements, mention your project. • Remind corporate donors that WeGive.org gift cards make nice gifts.* • Acknowledge donors on FB or web site *Note about gift cards …your organization does not get credit until gift cards are redeemed. November 7 - 23

32. Ask yourself: What’s missing? More photos? • Craft note from Executive Director to key leaders, friends of organization encouraging them to buy gift cards • Last push effort to Board members, volunteers, staff to by gift cards. December 1 - 15

33. Best Practices: • Ask Board members to include link on their signature lines, link on their personal Facebook pages. • Create excitement with employees, volunteers…competition among them might motivate more activity! • Cross market: launching a new newsletter, campaign or internal program? Mention your project on WeGive.org! Use your tools already in place. Communication is key…getting the word out

34. QUESTIONS?

35. You will receive the following later today: • Evaluation of the webinar. Please fill out and give us feedback! • Cover note from me with some tips and reminders • WeGive.org factsheet with suggested talking points • A letter for you to use to give to your project champion with their “to do” list • Jpeg of the WeGive.org logo Follow Up After Today:

36. Questions later? Contact:Leah Kremp at 390.3222Andrea Spencer at 390.3290 THE NONPROFIT CENTER OF NORTHEAST FLORIDA ENABLES THRIVING NONPROFIT LEADERSHIP, FACILITATES COLLECTIVE ACTION, AND ENHANCES PUBLIC UNDERSTANDING.

37. Thank you! THE NONPROFIT CENTER OF NORTHEAST FLORIDA ENABLES THRIVING NONPROFIT LEADERSHIP, FACILITATES COLLECTIVE ACTION, AND ENHANCES PUBLIC UNDERSTANDING.