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Writing good copy

Writing good copy. How to be interesting and get business. Good writing. Clarity Feeling Direct Consistent viewpoint Active voice Good organization Maintain the basics Good grammar Correct spelling Punctuation. Good copy. Concise Action oriented Tells a story Easy to understand

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Writing good copy

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  1. Writing good copy How to be interesting and get business

  2. Good writing • Clarity • Feeling • Direct • Consistent viewpoint • Active voice • Good organization • Maintain the basics • Good grammar • Correct spelling • Punctuation

  3. Good copy • Concise • Action oriented • Tells a story • Easy to understand • Targeted • Instills inspiration or action • Interesting • Precise • Benefits oriented

  4. Types of copy • Plain • Storytelling • Conversational • Persuasive/Imagine • Long copy • Killer poet copy/story sell • CEO copy • Frank and earnest • Superlative • Rejection copy Source: http://www.copyblogger.com/good-copywriting/

  5. Plain • Informative • Just the facts • No sizzle • No conversation • No claims

  6. Storytelling • Opening • Conflict • Dialogue • Solution

  7. conversational • Talk directly to the reader • Informal • Feeling

  8. Imagine copy • “Imagine…” • “Pretend for a moment…” • “Close your eyes…” • Paint a picture of what’s possible

  9. Long copy • More you tell, the more you sell • Complex proposition • Series of snippets (small portions)

  10. Killer Poet copy • Creative • Clever • Artistic • Sells • Solution oriented

  11. Ceo copy • Down to earth • Here’s why we’re doing this • Intention • Connection • Care

  12. Frank and earnest • Start with what doesn’t work • Honesty • Trustworthiness • Transparent • Credibility

  13. superlative • Evidence-based • Testimonials • Research • Statistics • Use sparingly

  14. Rejection copy • Discourage • Exclusive • Invitation only • Generates curiosity and desire to belong

  15. Fit • Mix and match • Occasion • Topic • Intention • Sender • Receiver

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