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A beautiful, well organized, and functional website is an asset to any organization, but the quality of the copy is what keeps visitors, and search engines, coming back.<br><br>Gathering and organizing existing copy, or generating new copy, for your website should begin as soon as your project kicks off. Almost without exception, delayed launches, and cost overruns are the result of delayed delivery of website copy.
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Copywriting A beautiful, well organized, and functional website is an asset to any organization, but the quality of the copy is what keeps visitors, and search engines, coming back. Gathering and organizing existing copy, or generating new copy, for your website should begin as soon as your project kicks off. Almost without exception, delayed launches, and cost overruns are the result of delayed delivery of website copy. Planeteria provides writing services ranging from copy editing to comprehensive copy writing. Copywriting vs. Copy Editing If you have little or no copy, and no resources to generate good web copy, Planeteria can provide complete copywriting services. This involves: Collection and evaluation of any available collateral or print information One-on-one interviews Drafting and finalizing copy for approval If you think you need copywriting services, you probably do. Ask us for a quote! Existing copy usually comes from marketing materials, a current website, and other business documents. If you have existing copy, or in-house staff to generate it, Planeteria can provide copy editing as needed. Writing for the Web is Different than Writing for Print Reading is 25% slower from a computer screen than it is from paper and visitors scan web pages rather than read them word for word. In order to communicate effectively on the Web, copy should be concise, scan-able and objective. 110 Stony Point Suite 225 , Santa Rosa, CA 95401 Telephone: 707.843.3773
In short, writing good web copy shares more characteristics with technical business writing or journalism than with creative writing. Planeteria offers advice, tips, and guidelines for writing good web copy. Writing good web copy has another advantage; good copy will improve organic search results! Learn more about organic search results and search engine optimization (SEO) services provided by Planeteria to set your site high. Building Brands. Cutting Edge Designs. Smart Technology. Our business is to help your business communicate convincingly. Communicating is everything. Why not start today? We'd love to learn what you do. Understand your goals. Discuss ways we can help move or improve your message in the wired world. Follow our strategic process to learn how we can help you. Planeteria is an 13 year old Bay Area Technology and Marketing company specializing in web site design and development, custom applications, e-commerce, content management systems, video development, flash, blogs and internet marketing (SEO/SEM/SMO). Utilizing the latest Microsoft and Unix technologies: ASP, .Net, C#, Visual Basic, JavaScript, Flash, SQL, ODBC, PHP and MySQL. Planeteria also provides corporate ID/logo design and all forms of print solutions from start-ups to existing businesses. View our print gallery to see some of our designs. 110 Stony Point Suite 225 , Santa Rosa, CA 95401 Telephone: 707.843.3773