Marketing isn’t somebody’s responsibility; marketing is everyone’ responsibility.

Jul 15, 2014

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Marketing isn’t somebody’s responsibility; marketing is everyone’ responsibility. Jack Welch, CEO, 1981-2001 General Electric Co. “Innovation and marketing are the only two valuable activities of a firm. The rests are costs.”. Peter Drucker Management Guru Claremont School of Management.

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Marketing isn’t somebody’s responsibility; marketing is everyone’ responsibility.

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Marketing isn’t somebody’s responsibility; marketing is everyone’ responsibility. Jack Welch, CEO, 1981-2001 General Electric Co.
“Innovation and marketing are the only two valuable activities of a firm. The rests are costs.” Peter Drucker Management Guru Claremont School of Management

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Marketing isn’t somebody’s responsibility; marketing is everyone’ responsibility.

Marketing isn’t somebody’s responsibility; marketing is everyone’ responsibility.

Presentation Transcript

Marketing Ethics and Social Responsibility

ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

Marketing Ethics and Social Responsibility

Marketing Ethics and Social Responsibility

Chapter 3

London Rebuilding Society

The Data-Informed Marketing Model and its Social Responsibility Martin Evans Cardiff Business School Cardiff University

Accepting Responsibility

Marketing and Society: Social Responsibility and Marketing Ethics

The Marketing Mix

Global Marketing Management Social Responsibility &amp; Ethics in Global Marketing

Corporate Social Responsibility

Corporate Social Responsibility

Social Responsibility

K 31 Bad 67051 Marketing Management Lecture 7

CHAIN OF RESPONSIBILITY &amp; FATIGUE REGULATIONS

Responsibility Virus

Marketing 3.0

Corporate Responsibility

Chapter 12

Chapter 20

The Gradual Release of Responsibility

Global Marketing Management Social Responsibility & Ethics in Global Marketing

CHAIN OF RESPONSIBILITY & FATIGUE REGULATIONS