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Ô Happy Day

Ô Happy Day. Group 5: Fabrice Agboton Soufiane Khalil Maryse Koukoui Pape Semou Niang

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Ô Happy Day

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  1. Ô Happy Day Group 5: Fabrice Agboton Soufiane Khalil Maryse Koukoui Pape Semou Niang Alyssa Salaswat

  2. 1. Executive Summary Ô Happy Day Company is specialized in Theme Birthdays Organization for both children and babies, where it offers numerous birthday packages to meet its customers’ needs. • Ô Happy Day is a limited liability company composed of young enthusiastic entrepreneurs having a diversified expertise in different fields of management; each will deploy maximum efforts in order to give the company the position that it deserves as a pioneer in birthday celebrations.

  3. 1. Mission • 2. Vision

  4. 3.1.5. Key Success Factors • Establish a strong relationship with our key suppliers. • Establish a strong relationship with our customers by developing Customer Relationship Management. • Insure trainings to our employees. • To acquire expertise in our business. • To have the capacity to organize the maximum birthday parties with the higher quality. • We need to have proximity and convenience in birthday organization (either in our customer’s place or in ours). • Create more original birthday themes.

  5. 4.3.1. Strengths • Flexibility and convenience of birthdays’ organization. • Different birthday themes. • Amazing surprises and fun. • An ongoing relationship with customers. • 4.3.2. Weaknesses • The fact that we are a new starting brand. • Lack of strong financial resources.

  6. 5.1.1. Product or Service Features Customer service will be our priority. As a matter of fact, our company will provide its customers with a wide and diversified range of birthday packages along with pleasing and convenient services that will meet their expectations in terms of quality, punctuality, and organization.

  7. 6.3. Advertising and Promotion • Flyers : In private or public schools and at anyplace where our target market is . • Run bound Smart Cars:Renting a car that will drive in Edmond, okc in order to be visible and reach maximum prospects. • Magazines:Oklahoma Downtown. • Internet:The Internet Technology will help us advertise our servicesand products through a website

  8. 7.1. Location • From one hand, our office will be located in Edmond as being considered the place that is most frequented by the majority of citizens. In fact, customers who need anything may visit us in our office where we can arrange birthday’s programs. • From the other side, the places where we will organize events is located around Edmond, where there is enough space to carry people and celebrate this kind of events.

  9. 8.2.1. Key managers and Employees • General Manager:Decisions, Supervise, Keeping an eye on the comp. • Financial Manager: financial reports, analyzing revenue and expenses, and ensuring the financial goals. • The Marketing and communication Manager : managing the sales, developing advertising and promotional programs, prepare marketing plans and develop new products and services. • The Information Systems Manager: developing a website,developing an internal system where the personnel can exchange files, documents, and communicate with external parties.

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