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Pretty Tubes

Pretty Tubes. Kiana Mcdavid & Imoni Petgrave 11 th Age 16. Mission Statement. Mission Statement Pretty Tubes mission is to provide a custom lip gloss service at an affordable price. Opportunity

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Pretty Tubes

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  1. Pretty Tubes • Kiana Mcdavid &Imoni Petgrave • 11th • Age 16

  2. Mission Statement • Mission Statement • Pretty Tubes mission is to provide a custom lip gloss service at an affordable price. • Opportunity • Our product is different types lip-gloss that people can customize. Our unique features is that people can make the lip-gloss to their personal wants and needs.

  3. Business Profile • Type of Business • Retail • Customized lip gloss • Legal Structure • Partnership • Having a partnership provides more opportunity and suggestions to our business.

  4. Qualifications • I’m qualified to run this business because:    Excellent Communication Skills We have Cosmetic skills We have completed a Marketing /Entrepreneurship class

  5. Market Analysis Total Population 313,232,044 Target Market 52,404,032 Potential Market 37,730,903

  6. Target Market Segment • Demographics Mainly female between age 10-30. • Geographic • Nationwide • Psychographics • Females who want to show their femine sides • Buying Patterns • Typically buy more than one item at any given time

  7. Competitive Advantage Pretty Tubes Bath and Body Works Victoria’s Secret Factors Price High Medium Affordable Quality of Product/Service Excellent Excellent Great Location National National Online Reputation/Brands Well Known Well Known In Progress Unique Factors/ Knowledge Specializes in body care. Customization Wide Range of Selection

  8. Marketing Mix Online • Word of Mouth • Online Websites/Social Websites. • Business cards Females 10-30 Customizable Lip Gloss Affordable $12 + Shipping and handling

  9. Promotional Mix Promotional Expense Monthly Amount Advertising $8.50 Business Cards Publicity $0.00 Facebook, Twitter. Personal Selling $0.00 Wearing our own products Sales Promotion $7.20 For the holidays of Christmas there will be a 15% discount. ($86.40/12 months) Total Monthly Promotional Expense $15.70

  10. Cost of Materials/Labor Description of One Unit of Sale: 1 customized lip gloss

  11. Economics of One Unit Description of One Unit of Sale: 1 customized lip gloss

  12. Average Monthly Fixed Expenses

  13. Time-Management PlanSchedule for a Typical Week Total Hours in a Week =168

  14. Monthly Sales ProjectionsFirst Year Total Units Sold 354

  15. Monthly Break-Even Units $80.70 16 lip glosses = $5.18 In an average month, the company will begin to make a profit after selling units. 16

  16. Projected Yearly Income StatementFirst Year

  17. Start-Up Investment Total Start-Up Investment $850.00

  18. ROS & ROI $4,248 354 X 100 = 12% $0.12 $1,526.89 $850.00 X 100 = 179% $1.79

  19. Financing Strategy Total Start-Up Investment $850.00

  20. Business Responsibility& Philanthropy • Business Responsibility • On the website we will have links to the humane society for anybody that wants to directly donate .this shows our affiliation with our business. • Philanthropy • Pretty Tubes will give 2% of our net profits to the Humane society of the United States.

  21. Business & Personal Goals Business Personal • Make a reasonable profit • Monitor progress of our business • Graduate with a GPA of 3.8 Short-Term • Expand our Business • Offer more Products • To obtain a bachelors degree • Proceed to the career of our choice Long-Term

  22. Your Lips ,Your Gloss! Thank you for your consideration. Pretty Tubes Website under construction

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