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Managing the long tail of content and users in Academic Libraries : New Media in Action

Managing the long tail of content and users in Academic Libraries : New Media in Action. S.L.Faisal Librarian Kendriya Vidyalaya (Shift-I) Thiruvananthapuram Sl.faisal@hotmail.com. Long Tail ?. A business model Coined by Chris Anderson in 2004 Published as a book in 2006.

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Managing the long tail of content and users in Academic Libraries : New Media in Action

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  1. Managing the long tail of content and users in Academic Libraries : New Media in Action S.L.Faisal Librarian Kendriya Vidyalaya (Shift-I) Thiruvananthapuram Sl.faisal@hotmail.com

  2. Long Tail ? • A business model • Coined by Chris Anderson in 2004 • Published as a book in 2006 KLA National Seminar 2011, Thiruvananthapuram

  3. Traditional models of supply and demand • Limited choice • Physical distribution channels have limited capacity (Shelf space, theatre screens, broadcast spectrum, etc.) • Serve limited pool of customers KLA National Seminar 2011, Thiruvananthapuram

  4. “Culture of hits” KLA National Seminar 2011, Thiruvananthapuram

  5. Economics of Long tail • Offer wide range of items • Digital/network technologies overcome limitations of physical distribution channels • Virtual inventory delivered over the network • Cost of inventory management/distribution drops • Makes it economical to: Serve “network audience” KLA National Seminar 2011, Thiruvananthapuram

  6. “Misses” outsell “Hits” Products that are in low demand or have low sales volume (misses/niches)can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters(Hits). KLA National Seminar 2011, Thiruvananthapuram

  7. Simplifying Long tail KLA National Seminar 2011, Thiruvananthapuram

  8. Long tail of search KLA National Seminar 2011, Thiruvananthapuram

  9. Long tail of learning KLA National Seminar 2011, Thiruvananthapuram

  10. Why Librarians should bother ? Content • 10% of collection accounts for 90% of usage (Head) • Small proportion of items represent lion’s share of collecting activity. From collection development standpoint, these are “hits” of library world. • Rest of aggregate collection spread out over Long Tail • Unexplored/unidentified/hidden /untagged contents (Tail) Eg: an unidentified video on a freedom fighter, a piece of a letter written by a classical author KLA National Seminar 2011, Thiruvananthapuram

  11. Why Librarians should bother ? Users • Number of physical users of the library reduces drastically (Head) • Scattered but virtually connected potential users of information outside the library increases exponentially (Tail) Think about Wikipedia, Facebook, twitter, mobiles, ebooks….. KLA National Seminar 2011, Thiruvananthapuram

  12. Why Librarians should bother ? Services • Physical content delivery channels (Head) • Library networks, web interfaces, Web 2.0 (Blogs, wikis, OPAC 2.0, CMS,E-learning systems(Tail) Library blogs, learning wikis, online social networks KLA National Seminar 2011, Thiruvananthapuram

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  16. How to manage (harness) the Library long tail Long tail of content • Ultimate catalogue: Every single item in the library/network is catalogued with maximum meta tags • Making this inventory public and open through channels in different formats for maximum. • Analyzing the popularity of items • Freedom to create content by the user KLA National Seminar 2011, Thiruvananthapuram

  17. How to manage (harness) the Library long tail Long tail of Users • Profiling every user: bahaviour/usage characteristics, technical competency and access to new media tools • User studies to understand the needs and demands • Developing networks for communication, collaboration and sharing with the users KLA National Seminar 2011, Thiruvananthapuram

  18. How to manage (harness) the Library long tail Long tail of services • Design delivery models to reach out the user at their own space and time (24X7) • Library Blogs, wikis, RSS feeds, Social bookmarks, social networks, virtual reference, mobile interfaces KLA National Seminar 2011, Thiruvananthapuram

  19. What Long tail management can do for Libraries ? • Improves accessibility ( Expanded choice) • Permit new forms of scholarship • Weaves collections into general Web environment • Cooperative collection management (more local/unexplored items) • Free up shelf space, removes redundancy, exploits cheaper storage. KLA National Seminar 2011, Thiruvananthapuram

  20. How it helps the users • Flexible with more choices and more formats • To find out the exact and sometimes hidden information • Library meet the users at their own space and time • Freedom to collaborate, create and share KLA National Seminar 2011, Thiruvananthapuram

  21. So, LIBRARY LONG TAIL helps to get Every user his/her content Every content its user KLA National Seminar 2011, Thiruvananthapuram

  22. Thank you Any questions ? KLA National Seminar 2011, Thiruvananthapuram

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