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Public Opinion

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Public Opinion

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    27. In the absence of reasons to vote otherwise, people depend on party identification to simplify their voting choices. Dramatic increase in self-declared Independents since 1970s 1980s mark a critical threshold in the emergence of a candidate-centered era Increasingly, campaigns focus on the negative elements of candidates’ history and personality Prospective Issue Voting - Voting based on what a candidate pledges to do in the future about an issue if elected Retrospective Issue Voting - Holding incumbents responsible for past performance on issuesIn the absence of reasons to vote otherwise, people depend on party identification to simplify their voting choices. Dramatic increase in self-declared Independents since 1970s 1980s mark a critical threshold in the emergence of a candidate-centered era Increasingly, campaigns focus on the negative elements of candidates’ history and personality Prospective Issue Voting - Voting based on what a candidate pledges to do in the future about an issue if elected Retrospective Issue Voting - Holding incumbents responsible for past performance on issues

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