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Social Psychology

Social Psychology. What’s Social Psychology?. How we form our beliefs and attitudes about the world around us. How the world around us influences our beliefs and attitudes. Often unconscious & influenced by our environment. Imagine This….

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Social Psychology

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  1. Social Psychology

  2. What’s Social Psychology? • How we form our beliefs and attitudes about the world around us. • How the world around us influences our beliefs and attitudes. • Often unconscious & influenced by our environment

  3. Imagine This… • You walk into an elevator full of people what do you do? • Why do you take this action

  4. Attribution Theory • How we explain human behavior based on an assumption that their actions are driven by either: a. an internal disposition or b. the situation. • Internal Disposition: this is how the person is (inner trait) • Situational: behavior is dictated by the current circumstance • We often tend to attribute behaviors to disposition rather than situation. • Inaccurate labeling can be referred to as: fundamental attribution error

  5. Attribution or Situational?

  6. Fundamental Attribution Error • Culture affects attribution • Based on our set of cultural norms when people deviate from them we think they’re mean, weird, different, etc. • I reach out to shake a woman’s hand wearing an abaya…she refuses. I think to myself “man that was rude.” • What just happened?

  7. Attitudes & Actions • Attitude: a belief or feeling that makes you respond in a particular way to people, events, & objects • Internal Attitude + External Influences = Behavior • Behaviors do not always match attitudes…Why? • Outside influences can be stronger i.e. peer pressure • We aren’t keenly aware of our attitudes i.e. women aren’t as smart as men • The attitude and behavior are incompatible i.e. I don’t like running

  8. What does this mean?

  9. Behavior & Attitude • Sometimes behavior influences attitude. Consider the following examples below: • Foot in the Door Phenomenon: tendency for people who have agreed with small things to agree with later larger requests. • Role Playing: After you perform a certain role long enough it becomes normal. Ex. Zimbardo experiment and brown eye/blue eye experiment

  10. Cognitive Dissonance • Readjusting or Repositioning • The way we behave in order to reduce discomfort(dissonance) when our beliefs are inconsistent/compromised • Cognitive Dissonance = attitude and actions clash; so we change the attitude • For Example: • Attitude: It is important to take care of the environment • Dissonance: I drive an SUV, which is not eco friendly • Adjustment: I can’t save the world OR I recycle

  11. Conformity • Conformity: adjusting behavior or thinking in order to fit in with a group idea or standard • Conformity increases when: • You feel incompetent on insecure • You’re in a group of 3 or more • There is uniformity in the rest of the group • You’re impressed by the status of the group members & they’re watching • You have made no prior commitments to a response • Asch Conformity Experiment

  12. Stop Here

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