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BOOKS

BOOKS. The Publishing Industry. Amazon KINDLE. OTHER (not so recent) Trends. Harry Potter . Trends. “The Oprah Effect ”. History of Books. Papyrus Egypt, 2400 B.C. -made from reeds. Plato. China: bamboo strips (1600 BC). History of Books. Parchment- treated animal skin, 300 BC.

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BOOKS

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  1. BOOKS The Publishing Industry

  2. Amazon KINDLE

  3. OTHER (not so recent) Trends • Harry Potter

  4. Trends • “The Oprah Effect”

  5. History of Books • Papyrus Egypt, 2400 B.C. -made from reeds

  6. Plato

  7. China: bamboo strips (1600 BC)

  8. History of Books • Parchment- treated animal skin, 300 BC

  9. History of Books • Vellum- the term for high quality parchment • Smooth • durable

  10. History of Books • Codex - protomodern book form, 2nd-3rd century A.D.

  11. History of Books • Paper: 13th century (cheaper than vellum…)

  12. Middle Ages, 400-1500 A.D. Illuminated manuscripts Manuscript Culture

  13. ALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDSALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS

  14. History of Books

  15. History of Books

  16. PRINTING

  17. PRINTING • China: movable type, 1000 AD • Koreans: 1400 AD

  18. 1453-56 Printing press with movable type The Gutenberg Revolution

  19. The Gutenberg Revolution • Social transformations - information spreads beyond localities • People see themselves as individuals -- not solely dependent upon leaders and families • Can challenge traditional wisdom

  20. Books in the U.S. • 1830s - machine-made paper • Cloth rather than leather covers • mid-1800s: paperback books • 1860s - paperback dime novels • Also known as pulpfiction

  21. Advances in Printing • Linotype: mid 1880s. Allows type to be set mechanically with typewriter-like keyboard.

  22. Advances in Printing • Offset lithography: Books printed from photographic plates rather than metal casts.

  23. Types of Books

  24. Types of Books • Trade Books - for general readers, sold at bookstores (fiction and nonfiction, biographies, literary classics, art books, cook books, etc.) Can be hard or “quality” softbound. • Is the largest segment in sales ($). COLLEEN?

  25. Types of Books • Professional Books- Target occupational groups, not general public. Law, business, medicine, technical-scientific.

  26. Types of Books • Textbooks - • El-hi • influence of Texas and California • College • Average cost $72.83. • Average student spends $832 a year on textbooks and supplies.

  27. Think-Pair-Share • how much money did you spend this semester on textbooks? • which books cost the most money? • if you returned any books last semester, how much $$ did you get back? • what choices are available at your university or college for purchasing textbooks?

  28. Media & Culture • $78.95 Authors: • Richard Campbell: 9.00 • Bettina Fabos: 75 cents • Chris Martin: 75 cents TOTAL: $10.50

  29. Publisher (Bedford/St. Martins) • Paper, printing, editorial: $20.50 • General Administrative costs: $7 • Marketing costs: $10.50 • Pre-tax income: $4.90 TOTAL: $42.90 • Freight Expense: TOTAL: $1

  30. College Bookstore • Personnel: $8.90 • Operations: $8.1 • Pre-tax income: $7.55 TOTAL: $24.55

  31. Types of Books • Mass-market paperbacks - most sold, but not most profitable segment (low margins of profit) • Religious books - most popular book of all-time?

  32. Types of Books • Reference Books • University Press Books

  33. Types of Books • Reference Books • University Press Books • Wrong Turn

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