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C ORPORATE P ARTNERS. building a successful partnership management program. Corporate Relations R ochester I nstitute of T echnology. Our mission is to qualify, cultivate and sustain mutually beneficial strategic partnerships. PARTNERSHIP MANAGEMENT. Mission. Mission. Qualify. cultivate.
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CORPORATEPARTNERS building a successful partnership management program Corporate Relations Rochester Institute of Technology
Our mission is to qualify, cultivate and sustain mutually beneficial strategic partnerships PARTNERSHIP MANAGEMENT Mission Mission Qualify cultivate sustain
WHAT IS PARTNERSHIP? Partners Interface with RIT on multiple levels, creating mutually beneficial rELATIONSHIPS First Goal OF pARTNERSHIP • develop a more customer oriented partnership approach Development College Activities Trustees Student Co-ops & New Hires Continuing Education/ Training PARTNER Research Purchasing Alumni
PARTNERSHIP MANAGEMENT Second Goal OF pARTNERSHIP • seamless interaction with partners, • single point of contact
WHAT IS Development Corporate Relations College Activities Trustees Student Co-ops & New Hires Continuing Education/ Training PARTNER SingleContact Research Purchasing Alumni partner PARTNERSHIP?
WHAT IS Third Goal of Partnership • identify strategic partners, engage them, measure the results PARTNERSHIP?
Partnership continuum Overall Goal: move partners fromSupportingtoStrategicpartnership level • Collaborative programs • Major Gifts • Executive Sponsor • Board of Trustees • Multiyear partnership plan • Advisory Boards • Student Projects • Sponsored Research • Faculty Exchange • Gifts and In-Kind • Advisory Boards • Student Projects • Grants & Contracts • Faculty Exchange • Gifts and In-Kind • Career Fairs • Interviews & Hires • Co-Op Activity • Guest Speakers • Faculty Consulting • Career Fairs • Interviews & Hires • Co-Ops • Guest Speakers • Faculty Consulting • Career Fairs • Interviews & Hires • Co-Ops • Guest Speakers • Faculty Consulting Early Engagement Tier 3 Supporting Partner Tier 2 Strategic Partner Tier 1
Establishing Metrics Companies are assessed on weighted categories to determine the appropriate Partnership tier. 1 $8,500,000 265 $150,000 $150,000 $8,650,000 110 2 $1,000,000 $4,500,000 $3,500,000 $1,000,000 40 60 3 $1,500,000 $3,000,000 50 $3,000,000 50 $1,500,000 25 25 FIVE YEAR SNAPSHOT
identifying strategic partners • Mutual alignment of strategic direction and goals • Have the potential to contribute across many dimensions of partner activities • Have both a University and a company champion interested in developing a partnership • Willingness to commit the resources for a strategic partnership on both sides!!!
Strategic Partnership Process Gather Data Partnership Lifecycle Stage 1 Select Targeted Partners Identify Partnership Team
partnership team • University • Must have a leader • Senior academic champion • Deans, VP’s, department heads, etc. • Key faculty • Representative staff from divisions with existing relationships • Partner • University relations • Key alumni • identified through corporate alumni chapters • Company connected trustees accountability is KEY!
Strategic Partnership Process Gather Data Partnership Lifecycle Stage 2 Select Targeted Partners Measure and Report Identify partnership team Set Objectives Develop Strategy Carry Out Actions
What do Partners gain? • Strategic partnership plan • Talent and Expertise in support of their objectives: • Talent • Early selection of students • Skilled employees as co-ops and new hires • Continuing employee education and training through academic programs • Expertise • Exposure to leading researchers and IP in relevant fields • Access to facilities and programs of strategic value to our partners • Engagement: Advisory Boards & Board of Trustees • Seamless interaction and single point of contact
What Does RIT gain? • Increased opportunities for: • Research • Student co-ops and other employment opportunities • Curriculum development • Gifts – cash and in-kind • Support for University’s Strategic Plan