1 / 28

Digital Special! Mapping digital s pecialities and structures Sharing experiences

Digital Special! Mapping digital s pecialities and structures Sharing experiences Examples of successful partnering How to win a digital pitch Defining centres of excellence. What you need in front of you A piece of white paper A p en

zubin
Download Presentation

Digital Special! Mapping digital s pecialities and structures Sharing experiences

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital Special! Mapping digital specialities and structures Sharingexperiences Examplesofsuccessfulpartnering Howtowin a digital pitch Definingcentresofexcellence

  2. Whatyouneed in front ofyou A pieceofwhite paper A pen Paper to be handed in. No foul language!

  3. Questionnaire Total numberofpeople in the digital sectionofyouragency: 2 – 180 people (5% - 100%)

  4. Questionnaire Howmuchofyourrevenuecomes from the digital space? (in %) 2% – 100% 46%

  5. Questionnaire Within the nexttwoyears, do youexpectthatnumberto Increase? Decrease?

  6. Questionnaire Within the nexttwoyears, do youexpectthatnumberto INCREASE

  7. Questionnaire Within the nexttwoyears, do youexpectthatnumberto EXPLODE

  8. Questionnaire Whatwillincrease? Pleasenamethreethings

  9. Questionnaire Howmuchofyour digital revenues do youcurrentlyoutsource? 0 – 100% 27%

  10. Questionnaire What do yououtsource? Pleasenamethreethings

  11. Outsource Questionnaire SUI FIN RUS Analogue Digital AUS SER IRE GER ROM NOR SWE IND GBR CAN NETH SING Inhouse

  12. Questionnaire What is it thatyou do best? Pleasenameuptofivethings Please try to rate howgoodyouare (on a scale 1-10, where 10 is excellent)

  13. Questionnaire What is the general area thatyourclientsarehavingdifficultyunderstanding in the digital world? ”mobile strategy and technical limitations thatareinvolvedaroundthis” ”social media integration & mobile” ”howtoeffectivelyuse social media as part oftheir digital mix” ”the connectedworld and all the new devices”

  14. Questionnaire What is the general area thatyourclientsarehavingdifficultyunderstanding in the digital world? ”theystill do not percievedigital as an inte-gratedpart oftheircommunication and advertising, butrathersomething ”down the hall”” ”howto make moneywith digital, howtoorganize the right IT development process (BRD, etc)”

  15. Questionnaire What is the general area thatyourclientsarehavingdifficultyunderstanding in the digital world? ”on-going corrections. Customersdon’trealizethat “small” corrections in a digital campaigncanhavelargeeffects on the back-end programming. Theytendtothinkofcorrections the same way as for print campaigns, hencethatit’seasyto make corrections all the waythrough the launch.”

  16. Questionnaire What is the general area thatyourclientsarehavingdifficultyunderstanding in the digital world? ”the data blizzard”

  17. Questionnaire What is the general area thatyourclientsarehavingdifficultyunderstanding in the digital world? "ALL"

  18. Questionnaire What is the general area thatyourclientsarehavingdifficultyunderstanding in the digital world? Social media and mobile strategies Howto make money on digital Productioncost and development Data handling Expectations

  19. Questionnaire Howdidyouaddressthis and wouldyou be willingtosharethis at the Dublin conference? ”try toeducate and be veryspecific” ”it’san on-going communication and “education” of the customers” ”wetrainthem, prepareconcepts, training materials, workshops, white paper, conferences, methodologies, checklist, dashboards….:=)”

  20. Questionnaire Howdidyouaddressthis and wouldyou be willingtosharethis at the Dublin conference? ”wenormallyhaveone on one sessions withclientstoalleviate the stress and build the bridge betweentheirlimitedknowledge and ourunderstanding”

  21. Questionnaire Howdidyouaddressthis and wouldyou be willingtosharethis at the Dublin conference? ”wepresent this as part of an integratedstrategy for garnering loyalty” ”wearehunting the right people (withknowledge in IT/programming and marketing) tosay the right wordstoclient”

  22. Questionnaire Howdidyouaddressthis and wouldyou be willingtosharethis at the Dublin conference? ”wehave a digital plannerthatcanansweranything. Heknowshow the universewasborn, whowillwin the next eurovision songcontest and whethermuhammodwas a great guy.”

  23. Questionnaire Howdidyouaddressthis and wouldyou be willingtosharethis at the Dublin conference? Education Back-door strategy Getting the right people Patience

  24. Questionnaire How do you set prices for digital? Fixedprojectfee Rate card Per hour

  25. Questionnaire How do you set prices for digital? ”wecharge in different ways – weballpark a quote at the start, split by hours for each part of the project, and weusuallyinvoice the client for 100% of the quote, butwewillestimate and charge for changerequests. There is no real difference in pricebetween digital rates and offline rates, just the scopeof the projects.

  26. Questionnaire How do you set prices for digital? Hourly rates €19,50 - €145

  27. Questionnaire Do the prices for digital differ from yourother rates? Cheaper The same Moreexpensive

  28. That’s it so far…

More Related