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Widgets How to create and syndicate sharable content with the PBS Widget Builder May 4, 2010

Widgets How to create and syndicate sharable content with the PBS Widget Builder May 4, 2010. What is a Widget?. A publicly sharable app that users can embed on their website and/or social network pages Different from a module, that can only be shared among partners

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Widgets How to create and syndicate sharable content with the PBS Widget Builder May 4, 2010

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  1. Widgets How to create and syndicate sharable content with the PBS Widget Builder May 4, 2010

  2. What is a Widget? • A publicly sharable app that users can embed on their website and/or social network pages • Different from a module, that can only be shared among partners • Potential reach of a widget is greater as a result

  3. Why Widgets? Expand the reach of content • Increase brand awareness • Branded packaging • Great for partnerships PBS Economy Widget • 45 widgets seeded • 189 installs

  4. Why Widgets? Engage users wherever they are PBS widget installs • 50% on Facebook • 8.5% on Blogger Widgets also easily shared on: • Twitter, MySpace, Wordpress, Yahoo, iGoogle, StumbleUpon, and more

  5. Why Widgets? Exploit the viral nature of the web PBS Economy Widget • 90% of installs from 2nd generation • 10% of installs from 3rd generation or beyond Widgets work in Ad Networks - Can pay to have them installed

  6. Widget Platform PBS has a national deal with Gigya for power sharing and analytics across the social-web. • They manage the rapidly changing APIs provided by Facebook, Twitter, and others and standardize the calls that we make (we connect to Gigya -> Gigya connects to everyone). • For widgets, they power the “Share” button.

  7. Widget Builder • Easily build and deploy station modules and widgets • Based on a template model • Choose a template, then customize based on that foundation

  8. Widget Templates Share templates provide a framework that you can then customize • Customization • Color • Branding • Size • Content • Enhancements don’t require any additional work from stations or producers

  9. Color Options

  10. Co-branding elements Station or show logo Widget Name/Headline

  11. Additional Promotional Opportunity • COVE-powered widgets will carry video monetization • Non-COVE widgets should use this image for branding or to drive traffic

  12. Analytics • Each station and producer receives their own Gigya account to track the success of their widgets, these accounts roll up into a master PBS account. • Metrics include: • Widget Installs • Grabbed Widget Views • Install conversion • Widget stickiness • Installs by destination • Installs by location • Unique Users • Viral Distribution, and more

  13. Templates Available Now

  14. COVE Video Player Template • COVE Feed-driven • Works for any program, topic, or collection • 3 size options available • Videos play in widget

  15. COVE Editorial Player Template • Content items are individually managed within Widget Builder based upon items in the Video Portal • 3 size options available • Videos play in widget

  16. RSS Promotional Template • Feed-based • 1-4 tabs can each display a separate feed • Dynamic size options • Static-content option also available

  17. RSS Promotional Template (landscape) • Same functionality as the standard feed-driven template • Contains a larger image and more description text

  18. Templates Coming Soon

  19. Headlines Widget • Feed based • Customized size and header • Javascript implementation • Not Facebook compatible Available Spring 2010

  20. TV Schedules “What’s On Tonight” Template • Feed based • Customizable station and time options Available Spring 2010

  21. Merlin Powered Promotional Template • Feed based • Displays links to content in Merlin API Available Summer 2010

  22. Early Successes • Widget Platform and Widget Builder have been in beta since October, we first piloted the tool with the Economy Collaboration project. Since then we have tested the platform and builder throughout the development process. • To date: • 7.8 million impressions across 1,600 widget installations • 50% of widgets end up on Facebook

  23. Demo Widget Builder

  24. Widget Strategy Use to promote brand awareness Seed with your fans Deliver perceived utility Something that adds value Promote on Facebook and Twitter Seed with your Partners Great for special projects Economy Collaboration grant example

  25. Words from a Widget Builder Early Adopter WATSON, UNC-TV

  26. Available Today! Contact your Program Manager or Station Products & Innovation representative now.

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