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2011 INTERNATIONAL TOURIST AND AIRCREW SURVEY

2011 INTERNATIONAL TOURIST AND AIRCREW SURVEY. The General Survey. 37 questions to evaluate airport satisfaction 18 questions to evaluate vacation satisfaction and vacation decision-making Demographic information. The Sample. Surveyed Saturday May 14, 2011 through Tuesday May 17, 2011

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2011 INTERNATIONAL TOURIST AND AIRCREW SURVEY

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  1. 2011 INTERNATIONAL TOURIST AND AIRCREW SURVEY

  2. The General Survey 37 questions to evaluate airport satisfaction 18 questions to evaluate vacation satisfaction and vacation decision-making Demographic information

  3. The Sample Surveyed Saturday May 14, 2011 through Tuesday May 17, 2011 1,149 general surveys collected

  4. The Population 53% female 56% classified as university or beyond 57% classified professional/managerial 55% between the ages of 25 and 44 Most visitors are from the United States and Canada

  5. The Population

  6. Overall Increase in Airport Satisfaction

  7. Improvements from 2010 Airport Cleanliness Overall airport cleanliness stayed High Importance/High Performance Very strong correlation between airport cleanliness and overall satisfaction with the airport

  8. Departure Entertainment

  9. Desired Restaurants

  10. Desired Duty Free

  11. Most Influential Information Sources

  12. Influential Individuals

  13. Importance Performance Analysis • Attributes importance measured with statistical model • Performance measured by mean satisfaction score • Scores used to sort attributes into four categories

  14. High Importance, High Performance • Overall airport cleanliness • Ease of getting around departure terminal • Personal safety and security within the departure area • Quantity of airport restrooms in departure area • Quality/cleanliness of airport restrooms in arrival area • Immigration process when arriving in Punta Cana • Efficiency of immigration and customs when departing Punta Cana • Convenient location of airport to resort / destination • Temperature within the departure terminal • Baggage claim process when arriving in Punta Cana

  15. High Importance,Low Performance • Departure terminal entertainment / musicians • Temperature within the arrival terminal and baggage claim • Selection / variety of food in departure area food court • Price of products in duty free shops • Selection/variety of products in non-duty free shops • Cost of air travel to the airport • Airline check-in counter when departing Punta Cana • Product quality in duty free shops • Baggage handler experience when departing Punta Cana

  16. Low Importance,High Performance • Quality / cleanliness of airportrestrooms in departurearea • Availability of groundtransportationafterarrival • Ease in findinggroup tour and hotel contactsafterarrival • Personal safety securityoutsidethearrival terminal • Customsbaggageinspectionwhenarriving in Punta Cana • Arrivingpassengermeetingareasizeaftercustomscheckpoint • Understandablesignswithinthedeparturearea • Handbaggagesecurityprocesswhendeparting Punta Cana • Availability of seatingwhilewaitingfordepartureflight

  17. Low Importance,Low Performance • Selection/variety of products in duty free shops • Prices in non-duty free stores • Productquality in non-duty free shops • Foodquality in departurearea • Prices in departureareafoodcourt • Bank teller machine forcurrencyconversionafterarrival • Dominicanentertainment / musicians in arrival terminal • Quantity of airportrestrooms in arrivalarea • Baggagehandlerexperienceaftercustomscheckpoint

  18. High Importance, High Performance • Safaris/four wheeling • Swimming/sunbathing • Live entertainment • Boating/water sports • Snorkeling • Dining in restaurants

  19. High Importance,Low Performance • Purchasing gifts/souvenirs • Sporting events • Sightseeing in cities

  20. Low Importance,High Performance • Golfing • Spa • Boating/watersports

  21. Low Importance,Low Performance • Casino gaming • Sightseeing in cities • Nightclubs/dancing • Purchasing arts/crafts/antiques

  22. Destination Development Survey • Purpose • Create economic development • Empower the culture

  23. Destination Development • Methods • 204 Surveys • English, French, German, Spanish • Which hotel/cities visited • What travelers want to experience • How far they are willing to travel

  24. Destination Development Cities Visited

  25. Destination Development Distance Visitors Willing to Travel

  26. Destination Development Local Culture Visitors Desire

  27. Destination Development Levels of Improvement

  28. Destination Development Branding/Marketing

  29. Aircrew Survey

  30. Aircrew Survey

  31. Aircrew Survey

  32. Aircrew Survey

  33. Aircrew Survey

  34. Aircrew Survey

  35. Aircrew Survey

  36. Aircrew Survey

  37. Aircrew Survey

  38. Aircrew Survey

  39. Aircrew Survey

  40. Aircrew Survey

  41. Aircrew Survey

  42. Aircrew Survey

  43. Aircrew Survey

  44. Aircrew Survey

  45. Gracias Punta Cana!

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