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The automotive industry in Värmland From Rally Sweden to Climate Arena

The automotive industry in Värmland From Rally Sweden to Climate Arena. Catarina Segersten Larsson. Värmland. The county of Värmland is home to more than 273 000 people over an area of 17 586 square kilometers. Värmland.

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The automotive industry in Värmland From Rally Sweden to Climate Arena

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  1. The automotiveindustry in VärmlandFrom Rally Sweden toClimate Arena Catarina Segersten Larsson

  2. Värmland • The county of Värmland is home to more than 273 000 people over an area of 17 586 square kilometers.

  3. Värmland • Värmland sits on water. There are 10 512 lakes here, including Lake Vänern in the south; this is the biggest inland lake in Western Europe. 

  4. In Värmland youwillfind…. • The University of Karlstad with 10 000 students. • 18 000 elks and 50 wolfs • Three airports • The worlds longest ski-tunnel • Four art museums • 1000 sports associations with 100 000 members • And much more…

  5. Rally Sweden • Since 1950 Rally Sweden, part of the World Rally Championship,takes place in Värmland. • In 2012 Rally Sweden had around 200 000 visitors, alongside 45 million viewers from 195 countries. • Värmland’s inhabitants are not only interested in watching rally – famous Swedish rally co-driver Tina Thörner was born here.

  6. Automotive Sweden • Automotive Sweden is a non-profit organisation that started out as an ERDF-project. • The aim is to encourage co-operation and to stimulate growth in the Swedish automotive industry. • It provides neutral information to national and international representatives in business, politics and academia.

  7. Värmland’sautomotiveindustry Volvo CE – Arvika • Arvika is the global hub for Volvo’s production of wheel loaders. • Covers the whole chain – from product development to assembly. • Volvo CE in Arvika employs 1000 people, which makes it one of Värmland’s largest employers. • Volvo Buses – Säffle • The factory in Säffle has produced auto bodies for Volvo Buses since the 1980s. • Body work has been carried out in Säffle since 1913. • Volvo Buses employed 330 persons. • In 2013 the factory was closed and production moved to Poland.

  8. Climate Arena • Climate Arena is a unique industrial project of both National and European interest with focus on the automotive industry. • The main goal is to build a world state-of the-art indoor arena in Sunne, Värmland, which offers prototype testing for the automotive industry in winter- and summer climate all year around, independent of season.

  9. Background In early 2000 a group of people decided to build an indoor arena for skiing all year round in Torsby, Värmland. The Automotive industry courted the question of whether they could also get access to winter testing of vehicles in the same arena – the idea of Climate Arena was born…

  10. Background Ten yearshavegone by and Climate Arena is now a project ready to be launched: • 2003-2005 Market research among OEM:s and suppliers in Europe • 2005-2007 Pilot study and a first draft of the arena • 2007-2008 Discussions on the geographic location of the arena • 2008-2009 Negotiations with Construction Company • 2010 - Discussions with the automotive industry on the needs, demands and wishes of the arena • 2012 - Finished study, financing phase and dialogue with the automotive industry on capacity

  11. FactsaboutClimate Arena • Climate Arena is suitable for all passenger cars, heavy vehicles and its suppliers. • 7 km of track over 200 000 m² (equal to 10 IKEA stores). • Varying climate zones such as different temperatures, highways, and surfaces.

  12. BenefitsofClimate Arena • New strategic way to work with product planning and R & D • Winter and summer conditions all year round regardless of the season • Varying climatic conditions by preference, from - 40c to +30 c • Varying conditions and environments based on the needs and wishes • Stable, smooth and safe conditions • Repeatable conditions in the same environment • Wide range of testing capabilities • Accelerate product launches and shorten product lifecycles • Accelerate the transition to more environmentally friendly vehicles • Generate direct economic gains through faster and safer product launches • Service Centre, offices, accommodation, conference, airport, hospital, recreation

  13. Potential customers Potential customers OEM • AB Volvo • BMW • Scania • Volvo Cars • Renault • Mercedes • Volkswagen • GM Europa • PSA • Fiat • Hyundai/Kia • Toyota • Subcontractors • Bosch • Knorr • Continental • Bridgestone • Valeo • Haldex • Michelin • Semcon • Etc.

  14. Thankyou for your attention!

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