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Case Study: Southampton: the smartcities card and uni- link buses

SmartCard Networking Forum Members Event Southampton 1 st November 2005. Case Study: Southampton: the smartcities card and uni- link buses. John Waugh Transport Services Manager, University of Southampton. The Network.

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Case Study: Southampton: the smartcities card and uni- link buses

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  1. SmartCard Networking Forum Members EventSouthampton1st November 2005 Case Study: Southampton: the smartcities card and uni-link buses John Waugh Transport Services Manager, University of Southampton

  2. The Network SmartCard Networking Forum Members EventSouthampton1st November 2005 John WaughTransport Services Manager, University of Southampton

  3. The Fleet Andy Vowles SmartCard Networking Forum Members EventSouthampton1st November 2005

  4. The demand 2001/02 2003/04 2002/03 2004/05 2005/06 SmartCard Networking Forum Members EventSouthampton1st November 2005 Sales uni-link Monthly Passenger Numbers 350,000 300,000 250,000 200,000 Passenger Numbers 150,000 100,000 50,000 0 Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

  5. The business model SmartCard Networking Forum Members EventSouthampton1st November 2005 James Ekema 2004 John WaughTransport Services Manager, University of Southampton

  6. Parents and children Older people People with notes – not coins Lost people Students SmartCard Networking Forum Members EventSouthampton1st November 2005 Three years to find out what’s wrong with Britain’s buses! It’s a people problem: John WaughTransport Services Manager, University of Southampton

  7. James Ekema 2004 Flat Fare Bus Design Cash Free – Including Concessions SmartCard Networking Forum Members EventSouthampton1st November 2005 Getting it right: John WaughTransport Services Manager, University of Southampton

  8. University ID Card Project Sport and recreation uni-link Access SmartCard Networking Forum Members EventSouthampton1st November 2005 Getting smart… …and getting smarter - to buildings - to bike stores - to car parks - to catering - to libraries John WaughTransport Services Manager, University of Southampton

  9. University and smartcities cards enabled for uni-link Smartcities cards supplied with free 12 journey ticket already encoded Tickets available on smart card:Annual…………. shop sale only……………. smart card only90 Day…………..shop sale only……………. smart card only28 Day………….. shop or on-bus charge…... smart card only7 Day………….… shop or on-bus charge…... smart card only on-bus (paper ticket only available from shop)12 Journey Multi-tripshop or on-bus charge (paper ticket available from shop or on-bus)Concession rate………………………………smart card only SmartCard Networking Forum Members EventSouthampton1st November 2005 Progress report: Up to 75% journeys cashless John WaughTransport Services Manager, University of Southampton

  10. 2003 2004 2005 2002 JanFebMarAprMayJunJul AugSeptOctNovDec 450041004700420048004500490046004700420042004100 JanFebMarAprMayJunJul AugSeptOctNovDec 400036004400400046004600460046005500630065006400 JanFebMarAprMayJunJul AugSeptOctNovDec 600054006100650065006800660046007000 JanFebMarAprMayJunJul AugSeptOctNovDec 430038004200390048003500400038003800420045004400 SmartCard Networking Forum Members EventSouthampton1st November 2005 Sales Concessionary Travellers on the move with uni-link Yearly Passenger Numbers:

  11. £2 All Day Ticket loadable on card ‘E purse’ Hospitality card Smart card lane for the bus Exit past the driver SmartCard Networking Forum Members EventSouthampton1st November 2005 The future… John WaughTransport Services Manager, University of Southampton

  12. SmartCard Networking Forum Members EventSouthampton1st November 2005 Thank you for listening. Feel free to contact me if you have any further questions - John WaughTel. 023 8059 6654 jew1@soton.ac.uk

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