Social Media Round up - February 2017

1. Social Media Round up - February 2017 There were lots of big announcements, innovative features, and product updates to keep the social media word abuzz during the month of February. Here’s what your favourite SMO agency channels were up to the last month. Facebook Say Bye-Bye to the old Facebook inbox icon. No, Facebook isn’t really doing away with the inbox icon. But a minor change did take place in its user interface last month. The old inbox icon got replaced by the Facebook Messenger icon. And this is not just the end to it. Facebook is integrating the Messenger app into its desktop version, and the whole messaging experience is about to change. However, this upgrade has not been made available to all as it is just in the ‘testing’ phase. Neither has Facebook made any formal announcement regarding the same. So let’s hope that the new interface for Facebook desktop is something to look forward. Whatsapp For some of us, Whatsapp is the prime medium of communication in our day to day lives. Its most reliable no-nonsense features make it a one of its kind app used mainly for

2. texting and calling/video calling. But it looks like this February brought in some major changes in the lives of all Whatsapp users. Just like the other powerhouses like Snapchat and Instagram, Whatsapp has now launched a new feature! No points for guessing…It’s the Story feature! It is no different than what we are already using on Instagram and Snapchat. The feature will allow users to share images, videos, and GIFs as their status that disappears within 24 hours. Anything new! No. But considering the Whatsapp user base which is over a billion as compared to its competitors, it is likely that this feature might help the app dwarf all of its rivals and ultimately spell doom for the company which came up with the original idea of the Story feature in the first place! Instagram This February saw many updates in the world of social media. Lately, instagram was in the midst of the update-whirlwind and for all the good reasons. Yes, now we don’t have to post a thousand different pictures from the same party/event in separate posts and make our followers frustated. Instagram has finally made our lives easier. Now we can upload up to 10 images in a single post. Be it videos, boomerang or normal pictures – all in one single post. Sounds good! Right? Now we don’t have to choose the ‘best picture of the day/night’ anymore. Go ahead and post all of those amazing pictures that you clicked with your friends over the weekend. We are here to swipe, view and like them all. Happy Instagramming!!!