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How to Use WordPress Categories and Tags for Maximum Impact

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How to Use WordPress Categories and Tags for Maximum Impact - PowerPoint PPT Presentation


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Are you using your WordPress categories and tags for maximum impact, or do you just create them as you go? This episode will teach you a strategy for setting your content up for success.

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PowerPoint Slideshow about 'How to Use WordPress Categories and Tags for Maximum Impact' - LeslieSamuel


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Presentation Transcript
how to use

How to Use

WordPress Categories

and Tags for

Impact

Maximum

www.becomeablogger.com

what are categories and tags

What are categories and tags?

CATEGORIES

TAGS

Categories are a way of broadly

grouping your related posts

together so that your blog

visitors can get a general idea of

what a piece of content is about.

Tags are similar to

categories except for one

simple distinction – they

describe your posts into

more detail.

how to structure your categories and

How to Structure

Your Categories and

How to Structure

Your Categories and

Tags

Tags

bloggers must always ask one question

Bloggers must always ask one

question:

#1

How can I

best serve my

audience?

? ?

How can I make it easier

for my ideal target

person to find my

content?

create a categories and tags spreadsheet

Create a categories and tags

spreadsheet.

#2

child

parent

categories

optional child

categories

relevant

tags

categories

Foundations

Fundamentals

Technology

Content

Creation

Wordpress

Visuals

Podcasting

Video

iTunes

YouTube

List Building

Autoresponders

slide6

#3

Assign relevant categories and tags.

Apps

YouTube

De

Security

Themes

iTunes

iTunes

Visuals

Visuals

What will this do?

It will help you stay on topic

It makes it easier to determine what kind of content

youneedmoreof

It will provide a better experience for your audience

slide7

#4

Adjust your navigation accordingly.

How?

Change your navigation

menu to reflect your new

structure.

Create a page that

highlights your most

popular content in each

category and links to the

relevant category page.

slide8

#5

Reorganize all your past content.

(Optional)

!

Not for the faint of heart

If Google has already been indexing your

content, your category and tag pages will

most likely already be indexed. That visitor

will go to a 404 error page and that could

result in lost traffic.

slide9

#5

Reorganize all your past content.

(Optional)

How to FIX it

Create 301 redirects for ALL deleted

categories and tags.

Use tools such as:

Yoast SEO premium plugin -

https://yoast.com/wordpress/plugins/seo-premium/

Simple 301 Redirects plugin -

https://wordpress.org/plugins/simple-301-redirects/

categories and tags

Categories and Tags

Categories and Tags

Ninja Tips

Ninja Tips

ninja tip 1

Ninja Tip #1

Create category-specific opt-ins

Accelerate your email list growth by

creating opt-ins that are tailored to each

of your categories.

ninja tip 2 create category specific products

Ninja Tip #2

Create category-specific products

Imagine having complete congruency

between what you have available for

free and what you have available for

sale.

This increases the chances that the

people who are attracted to your free

content will be also attracted to your

paid content.

want to learn more check out the website at

Want to learn more?

Check out the website at

www.becomeablogger.com

ad