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AUGMENTED REALITY ADVERTISING

This Augmented Reality based digital platform is a potentially disruptive technology form in the world of advertising

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AUGMENTED REALITY ADVERTISING

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  1. Augmented Reality Advertising Platform

  2. Why Augmented Reality Advertising? • Augmented Reality advertising can engage customers with a brand, showcase suitability of products in real life environments as well as reduce cost of ink and paper. • It is a more engaging and cost-effective form of advertisement.

  3. Technology Solution To enable one of our Clients tap this form of advertisement we developed an augmented reality advertising platform that boasts of the following features: • It makes use of Augmented Reality/Virtual Reality and Mixed Reality and location-aware function; view data capture. The entire platform was developed in Golang. • The platform can handle any number of users. Any level of advertisers and resellers can be added under each reseller, thus allowing great scalability.

  4. Technology Solution • When the application is installed in a Smartphone of the end user an augmented reality ad can be triggered. To do this the camera simply needs to be pointed at a Marker printed on a medium of interest. • The ad platform further lets the smartphone to automatically pop an advertisement when it is at a particular location in proximity to a Bluetooth technology based beacon. • It features big data analysis function in the form of a web-based dashboard for monitoring of campaign performance by all stakeholders.

  5. Business Benefits • More than 30,000 AR Projects are created every month on the platform. • The business model of the platform supports more than 200 Resellers. • There are about 10,000 End Users who take advantage of the platform.

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