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What’s Next in Social Media

What’s Next in Social Media. Top 5 Trends To Turn Your Social Empire into Gold. Agenda. Facebook Pages become a Paid Channel How to be an Instagram Hero How Video Makes you Human The importance of Dialogue: The Art of the Question Social ROI.

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What’s Next in Social Media

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  1. What’s Next in Social Media Top 5 Trends To Turn Your Social Empire into Gold

  2. Agenda • Facebook Pages become a Paid Channel • How to be an Instagram Hero • How Video Makes you Human • The importance of Dialogue: The Art of the Question • Social ROI http://socialmediatoday.com/margaretmurphydidit/2420986/10-social-media-trends-summer-2014

  3. Facebook = Paid Channel Once upon a time….You could post on your Facebook Page and people would see it. Along came the evil EdgeRank Algorithm (a.k.a. Newsfeed Algorithm) and hid 80% of the content. What do we do now?

  4. Facebook = Paid Channel • To get any content out today, you must engage in Paid Advertising, which essentially makes Facebook a Paid Marketing Channel instead of an organic one • What you post is still critical, and we’ll get to ideas on how you can keep on rocking it with content in a minute – so there is hope!

  5. Facebook = Paid Channel • Tips on advertising on Facebook: • Never “boost” content – this algorithm is very weak, and is not effective

  6. Facebook = Paid Channel • Instead to go Create Ad (or Advertise Page, depending on what Facebook calls it today) and choose “Promote Page Post”

  7. Facebook = Paid Channel • Select as many photos as you can! • Make sure you either own or purchase the photos or you could end up with a big fine

  8. Facebook = Paid Channel • When running a Page Likes ad, be very selective on where and who you choose to receive your ad • Use the various Interests, Behaviors and Demographics to laser-focus your ad

  9. Instagram • Growing at 1,500% per year • Two options: • Photos • Videos • Videos get 15x the shares of videos on Facebook so…what are you waiting for?

  10. Be an Instagram Hero • Tips on using it like a pro: • Use at least 3 hash tags (#realestate, #newlisting, #neighborhood, #lovelife, #home, etc.) • Connect with Facebook and Twitter • Edit Profile • Include your profile • Choose the gear box and scroll to Share Settings • Connect with Facebook Page or profile and Twitter • Ensure notifications are one

  11. Be an Instagram Hero • Take your brand places • Post images in the neighborhoods in which you sell • Take a picture: tell a story (clients, testimonials, etc.) • Explore hash tags and find new followers • Do short videos about where you are, what you’re up to, or a short tip of the day

  12. Be an Instagram Hero • Engage other users because when you share their stuff, they’ll share yours • Track your results using Statigram.com (it’s free!) This could be YOU!

  13. Become a Video Powerhouse • Video makes you instantly more approachable and real • Want to be the resident expert? Yup, it’s video • Create a regularly scheduled program that people can come to expect • You’ll get more shares than on any other type of content

  14. Become a Video Powerhouse • Videos get more shares than anything else online including on these networks: • YouTube • Instagram • Facebook • Twitter • LinkedIn

  15. Become a Video Powerhouse • Make your videos short but valuable • Tell a short story • Provide a tip of the day • Create a new one each week • Post them on all your networks and your website, too!

  16. Dialogue = Being Social • Conversations don’t happen when you spam or “splat” people • In Facebook, your posts get special attention when you ask a question • There is an art to asking a question though!

  17. Dialogue = Being Social • Conversation 101: • Voting: Which do YOU choose? • Fill in the blank • Lifestyle related questions: • What’s your weekend fave go-to? • What’s your favorite kitchen appliance? • What’s the 1st thing on your bucket list? We all have one! • Like and Share… • One word to describe…

  18. Social ROI • Social ROI is the most elusive element for any marketer so how do we measure it? • Everything we know about it is WRONG!

  19. Social ROI • To quote Gary Vaynerchuk: • If you’re willing to invest the time, and the effort, and learn the platforms, and you have the natural talent…you can score a book deal, help your clients achieve their goals. • Social ROI is not about the tools – it’s about the mechanic using the tool!

  20. Wrapping up • To thrive on Facebook, use paid ads • Video is king – everywhere from Instagram, to Facebook and beyond • Have conversations – real ones – because they lead to real clients • Your ROI on social media is only as good as the mechanic and his/her message

  21. Rebecca’s Contact Info • For any questions, comments and horror stories about your social media program find me here: • Twitter: @bexmountain • Facebook: www.facebook.com/ImpetusConsulting (or just type in my name…my Page will show up) • LinkedIn: www.linkedin.com/in/bexmountain • Email: Rebecca@impetusconsulting.ca Any and all questions are welcome!

  22. Thank you for attending! The Webinar Summit has been brought to you by REALTOR® University’s School of Professional Development &Continuing Education

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