1 / 9

New Innovations in social media & digital marketing

New Innovations in social media & digital marketing. Lauren Cooney Director, WW Developer Evangelism Juniper Networks lcooney@juniper.net Twitter: @lcooney. It’s More Than Just Facebook & Twitter. WELCOME TO A 20 MINUTE CRAM SESSION. Agenda: - Curation - Social Media Management

cicada
Download Presentation

New Innovations in social media & digital marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. New Innovations in social media & digital marketing Lauren Cooney Director, WW Developer Evangelism Juniper Networks lcooney@juniper.net Twitter: @lcooney It’s More Than Just Facebook & Twitter

  2. WELCOME TO A 20 MINUTE CRAM SESSION • Agenda: • - Curation • - Social Media Management • - Measurement & Analytics • - Semantic Web (3.0) • - Social Websites

  3. CRITERIA 3rd Party Perspective: • - I have not built any of these technologies • - I currently do not work for any of these companies • - Demo/Try/Use Test Technologies: • - Must Do Something Unique & Different • - Affordable or Free • - Scalable • - Early Stage but Promising

  4. CURATION: BUZZWORD OR NOT, IT WORKSPAPER.LI & FLIPBOARD • Master Aggregator • Amazing User Interface • Easy Curation • Not Corporate Yet… • Twitter & Facebook Aggregator • Decent User Interface • Easy & Free Curation • More Features Needed

  5. SOCIAL MEDIA MANAGEMENT: SOCIALFLOW • - Best Time & Content For a Tweet or Facebook Post • - Metrics & Reporting • - Acts on Real-time Intelligence • - Great Dashboard Analytics • - Tip: Can Try Now with Beta Offer

  6. MEASUREMENT & ANALYTICS: HOOTSUITE • - Provides inexpensive measurement & analytics • - Easy-to-Use & Scalable • - Multi-faceted (pluggable) • - Trusted by Community • - Team Collaboration • - Internationalization

  7. SEMANTIC WEB: IBM DELIVERS COGNOS CONSUMER INSIGHTS Corporate Reputation Customer Care Competitive Analysis Campaign Effectiveness Product Insight COMPREHENSIVE ANALYSIS SENTIMENT • Keyword Search • Dimensional Navigation • Drill Through to Content • Dimensional Analysis • Filtering • Voice AFFINITY ANALYTICS EVOLVING TOPICS • Relevant Topics • Associated Themes • Ranking and Volume • Relationship Tables • Relationship Matrix • Relationship Graph Business Drivers Product Capabilities Source Areas FACEBOOK BLOGS DISCUSSION FORUMS TWITTER NEWSGROUPS MULTILINGUAL

  8. SOCIAL WEBSITES: ADOBE/DAY & JIVE • Getting Social Has Never Been Easier • Do-It-Yourself Publishing • Drag & Drop Functionalities • Social Integration Capabilities • Community Profiles & Blogs

  9. Contact: Lauren Cooney Director, WW Developer Evangelism Juniper Networks lcooney@juniper.net Twitter: @lcooney

More Related