Digital marketing proposal by Geoxis

1. DIGITAL MARKETING PROPOSAL Keep on Working

2. "Thank you for believing in us and for giving us a chance to present the first level opportunity proposal for your business” We have presented the most important discussion points in this proposal. For further queries, please let us know and we will provide the details during the call.

3. Summary – Synopsis of the presentation Campaign Ideas Top Goals Recommended Marketing Channels & Details How to move ahead & details

4. Target Audience can fall under two groups namely, Group 1 & Group 2 Our Recommended Channels for Increase in Visibility are : • Paid Medium : PPC Advertising – To reach people on Group 1 & 2 • Owned Medium : Search Engine Optimization – To reach people 1 • Owned Medium : Integrated Social Media – To reach people on Group 1 • Earned Medium : Frequent Press Releases and Innovative Ad Campaigns can leverage this medium, which pays high dividend but needs huge time and investment • Social Media plays important role in terms of visibility. Since everyone loves to share and comment on good images, this behavior can be leveraged to align with our business goals.

5. GeoxisUnique Selling Point (USP) will be around Creativity who are interested in luxury. Our initial marketing campaigns will be focused towards this Unique Selling Point(USP). Why people should prefer Geoxis? The answers to the above question, gives the unique difference of our services to our customers. And this is where our initial marketing campaigns will be focused on.

6. Why You Need to Own a Home? - A Promotion helps in getting people who have own homes as well as he needs to own a home. These people have a higher probability to get converted.

7. Show how you can support Kolkata ISL Football Team - This is a Viral Campaign used only during major local events like during IPL seasons. Helps attracts large number of demographic audience to increase the visibility. Kolkata has huge football fan base and soon ISL Football will start. This campaign is focused on how they can support the team “Atlético de Kolkata” – an Indian Professional Football Team – The outcome of the campaign is great virality

8. How finely we target audiences for our customers? • Men/Women above 35+ years of age • Speaks Bengali and who likes Startup funding and interested in Investing • Who are reading Luxury art related content and resides in Kolkata • Who are attending art related exhibitions and lives in India • And people who liked your Competitor’s Facebook Page 

9. What We see from Traffic Engagement Analysis is the Bounce Rate is too low for your website, which is a good sign for engagement with audience. With Small Push in Digital Marketing we guide you to the next level of the business. Brief Competitor Analysis is attached in upcoming pages

10. After analysis of your business, we suggest: • Few changes needed on the websites to make it search engine friendly • Integration of Social Media Channels seamlessly like adding sharing buttons on mouse-hovering with images itself.

11. Be your Digital Marketing Companion 1. Validate your Business Idea 2. Create an Experimental Plan of Action 3.

12. We understand the business first, analyze it and then we suggest the Geoxis as it is the key to Success.

13. Our Steps To Reach SUCCESS Phase by Phase plan: Phase III Phase II Phase I 1 Dec

14. What we will do:

15. Our activities to reach "SUCCESS" : LEVELS TG – Target Audience

16. Market Analysis

17. There are 2 types of markets available: For this project, both markets are high, search market is always more expensive compare to “TG on web”. This products can be pushed for impulse buying, so we will target both to reduce cost.

18. A high search market is available which is moderately competitive as well. So, we lots of opportunities We work in a different way when it comes to ranking. We select keyword groups and keep progressing. We are one of the pioneers in keyword analysis. We will be doing a detailed keyword analysis in discussion with client's team.

19. Recommended Channels &How will it help to build trust within your targeted consumers:STRATEGIES AND APPROACH

20. Different marketing channels:

22. SEARCH ENGINE OPTIMIZATION • ACTIVITIES • Get the basics of SEO done and invest on right keyword groups, do a competitor analysis to see how difficult it will be to penetrate the market. Build a strategy for short term and long term. Main SEO activities are: • Keyword analysis and selecting right to get the target audience right in the landing page • Make website SEO friendly (We do a 24 parameter check and implementation) • Adding content to win the target keyword group • Adding links using competitors common links and innovations • Adding right signals like improving bounce rate, pages per view, social engagement etc.

23. AGGRESSIVE PPC (Google Ads) Target Group ACTIVITIES Paid Ads: There are 3 types of paid ads possible, we do all 3 to see the best returns. Products/services which are more impulse buying, profile and contextual targeting works great. Search Intent Profile Targeting Contextual Targeting Also we will look at innovative ads to enter market at lower cost like mobile ads for apps etc.

24. AGGRESSIVE PPC (Google Ads) ACTIVITIES • Paid Ads on search engine for different search queries (along with landing pages for better conversions). This is to target the people who are searching for similar programs. • Contextual ads - Paid Ads on different websites. When people are reading some relevant websites, we can target them. • Paid Ads on social media and other profile targeting websites. Where we target people based on their profile.

25. Aggressive Approach for PPC (Google ads) What We do • Keyword research/mining • Historical campaign analysis • Campaign/account restructure (if necessary) • New campaign/ad group structure design Iterative ad testing and campaign optimization • Ongoing campaign analysis to determine what’s working/what to cut, demographic profiles and day parting/geo parting • Creative (image+copy) • Retargeting (banner + FBX) • Competitor research • Ongoing A/B testing of ads/creative • Landing page consultation

26. FACEBOOK & EMAIL MARKETING • Keeping the customers engaging in social media plays a vital role in Brand Building & Brand Recall • With Facebook Ad Platforms, namely Facebook Marketplace and Facebook Exchange, we can target specific people easily. • With customized Facebook Applications, we can keep our users more engaging within our page, which enhances our common goal, Brand Awareness

27. TARGETING WITH EMAILS – IN FACEBOOK

28. An Agency can guide you to digital success with right mix, lets discuss more. Client Success Team: Subhanshu Ranjan Maurya Ph.: +91 9170062295 Email: help@geoxis.in Website: www.geoxis.co