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Marketing Proposal

Marketing Proposal. Minnkota Windows has been in business 33 years and is a subsidiary of True North Steel Head Quartered in F argo, North Dakota Company built upon Quality and a high level of Customer Service A high loyalty customer base

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Marketing Proposal

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  1. Marketing Proposal

  2. Minnkota Windows has been in business 33 years and is a subsidiary of True North Steel • Head Quartered in Fargo, North Dakota • Company built upon Quality and a high level of Customer Service • A high loyalty customer base • Employees committed to a high level of customer service • Offer the Best Warranty in the industry

  3. Marketing campaign goals for launching in the Billings Market • Would like to tell a story that brings the quality and value of the product to the forefront • Want to be introduced to the market by using a blanket marketing campaign • Want to build name recognition • Demographic is 35-65 year old homeowner

  4. Marketing Solution • Utilize Minnkota :60 Jingle for Broadcast on all four stations to reach the Billings market listeners and Minnkota’s target market of 35-64 year old homeowners • Utilize Townsquare medias Digital platform to widen the coverage footprint of each station by including on-line radio ads in the campaign • In addition to Broadcast and on-line radio advertising it is recommended a digital display ad or Pre-roll video also be incorporated into the campaign to make the campaign more effective and drive views to the Minnekota website.

  5. Who is Townsquare Media? We do great radio and… • Digital, web, mobile, social, e-commerce • We do live events, concerts, fairs and expositions • We originate tons of content • We connect, influence and interact with our audiences every day • We sell goods and services directly to consumers • We’re local with a big voice in our towns • We’re national with a big voice in influential communities • We help customers grow and connect them with consumers they need • We provide marketing services and counsel to agencies, clients and customers • We are active and make a difference in our communities

  6. Connects • Reaches 9 out of 10 • people every week Influential Drives brand preferenceand sales action • Live • Listening is • real time • Local • Community • centered Mobile In-home, in-car, in-office, online, mobile • Personal • Lifestyle and • demographic focused • Engages • Powerful emotional and • social relationships • with stations, personalities • and listeners

  7. Four Great Radio StationsOne Powerful Synergetic Marketing Solution 97.1 K-Bear K-Bear plays Billings greatest hits. Kick off your mornings with Livin’ Large Larry, mid-days with Big Bear (Barry Long), and afternoons with Brian Bennett. Playlist includes Simon & Garfunkle, Creedence Clearwater Revival, Stevie Wonder, Elton John, The Rolling Stones and Major Dan Miller’s Miller Gold. 103.7 The Hawk The Classic Rock Station. Bob & Tom in the mornings, mid-days with Tara Nicole and afternoons with Sam Talkington. Playlist includes Led Zepplin, Pink Floyd, AC/DC, Tom Petty, The Who, Aerosmith and nights with Alice Cooper. 102.9 Cat Country Cat Country has been #1 in Billings for over 20 years and counting. Current hits, yesterday’s all-time country legends, and Billings #1 Morning Show with Mark and Paul, The Breakfast Flakes. NewsRadio AM 970 The leader in Talk Radio. The Morning Bulletin with Bell and Tommy B, author interviews, Dennis Miller, Rush Limbaugh, Sean Hannity, and Glenn Beck in the afternoons.

  8. Current Radio Trends • Radio listening isn’t decreasing, but it is shifting devices • Daily, 25% of radio listeners listen to broadcast radio online via a computer • Weekly, 43% of radio listeners listen to broadcast radio online via a computer • -up from 34% just 12 months ago • -TSL online also increased from 30 minutes to 90 minutes over past year • Listening to radio on a cell phone almost doubled from 15% to 26% over the past year

  9. Maturing means knowing great music! K-Bear plays The Greatest Hits from the 70’s & 80’s. Late Beatles to U2 and all music in between, K-Bear delivers the songs your grew up with and the songs you know by heart…nothing but the Greatest Hits 24-7 97.1 K-BEAR! Program Highlights Greg Tillotson....6a-10a Jami Bond …..…10a-3p Kelly………….….3p-7p Mike Harvey …7p-12m kbear.com Music everyone can agree on…K-BEAR! Greg Tillotson is the new voice of K-Bear mornings. Greg brings a wealth of experience in exciting radio promotions for our 25+ Female driven audience. Like our 2nd Chance Honeymoon trip to Portland for Valentine’s Day. If you love the Super Hits of the, 70’s and the 80’s, then Mike Harvey is where you’ll get your nightly fix! Nobody serves up “old school radio” like Mike- M-Sa 7-Mid! Major Dan Miller takes you back to the Late 50’s and Early 60’s with Miller Gold every Saturday morning on K-Bear from 6am-12noon! And So Much More!

  10. All Country, All the Time ONLY on The Cat! Monday through Friday Breakfast Flakes…….5a-10a Tara Nicole.......10a-3p Andy West……...3p-7p Taste of Country Nights..……..7p-12p Blair Garner………….12p-5a Cat Country dominates Billings radio market! Cat Country’s large and loyal audience demand the best in country music, which only The Cat delivers! With the #1 radio station in the Magic City, Cat Country reigns supreme! The #1 radio show, The Breakfast Flakes, set the standard for morning shows! Mark and Paul, the reason Billings gets up in the morning! The #1 Station in Billings Check out Bob Kingsley’s Country Countdown of the Top 40 Country hits. Sail thru your Sunday with the best country music on the air! Get accurate weather updates from one of Billings most well known broadcasters. catcountry1029.com

  11. Monday through Friday Billings Morning News with Livin Large Larry.........6a-10a Rush Limbaugh………..10a-1p Sean Hannity…………….1p-4p Glenn Beck………………4p-7p George Noory …………7p-10p Newsradio 95 sets the standard for great talk radio in Billings. Offering a great variety of personalities who focus more on issues than taking sides - it’s not about right and left, but right and wrong. The Billings Morning News attracts listeners young and old, male and female who crave information about Billings. Literate, intelligent and affluent describe the qualities of Newsradio 95’s growing listener base. The Rush Limbaugh Show is the most listened to radio talk show in America. It is hosted by America's Anchorman, Rush Limbaugh The Sean Hannity Show is the most listened to radio talk show in America. It is hosted by Sean Hannity. Glenn Beck’s on-air presence is both commanding and inviting – a trait he has been refining for the last 27 years. newsradio970.com

  12. Schedule& InvestmentMarch 2013– Minnkota Windows

  13. Digital and Sponsorship options and Investments Digital Schedule and Investment Sponsorship opportunities Studio sponsorship for NewsRadio 95 FM 970 AM= $600/ Month with a 6 month commitment Kbear Studio Sponsorship= $600/ Month 6 month commitment The Hawk studio sponsorship= $600/Month • On-line Radio to match the broadcast spots on each station= $80.00 • Pre- video option all four stations $500.00/ month • Digital tile ad for all four stations $400.00/ Month

  14. Townsquare Media Contact information Townsquare Media Front desk- 406-248-7827 Media Specialist: Kerensa Cox Office- 406-869-3682 Cell- 406-702-0117 Email-kerensacox@townsquaremedia.com Market Manager: Don Oylear Office-406-869-3661 Email-donoylear@townsquaremedia.com

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