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1.10. Employ sales-promotion activities to inform or remind customers of business/product. Design logo for sport/event. IMPORTANCE OF A LOGO. Visual representation of the company “The Face of the company” Anchors your brand Essential for overall marketing strategy

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1.10

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  1. 1.10 Employ sales-promotion activities to inform or remind customers of business/product

  2. Design logo for sport/event

  3. IMPORTANCE OF A LOGO • Visual representation of the company • “The Face of the company” • Anchors your brand • Essential for overall marketing strategy • 1st thing consumers see and remember

  4. CONSIDERATIONS FOR CREATING A LOGO • Company’s Brand Image • What is the message you want to portray? • Example: “Techy”, Traditional, Laid Back, Bold…. • Simple – easy to remember • Readability – if you can’t read, customers can’t • Team Colors • Unique • Attract Attention • Need to Trademark

  5. TYPES OF LOGOS • Brand Mark Symbol • Abstract Design • Word mark • Uniquely styled font type that spells out the company or brand name • Combination Mark • Combination of a Brand Mark Symbol and a Word Mark

  6. Evolution of NFL Logo Design

  7. “Logo History”

  8. The Art of Logo Design http://www.youtube.com/watch?v=x3jTSB2ez-g

  9. Design Tickets

  10. Types of Tickets • E-Ticket (Electronic Ticket) • Print at home • Mobile phone scan • Paper/ Hard copy • Season Tickets • Multiple Game vs. Single Game • Group Tickets

  11. PURPOSE OF TICKETS • Count attendees/reservations • Minimize confusion • Collect fees and data • Souvenir • Advertising/revenue

  12. PROCEDURES FOR DESIGNING TICKETS • Design the Ticket Template using THEME • Choose font type, size and color • Utilize both sides • Choose what event information to include and where • Purchase ticket paper for printing • Include advertisements • Embed a special watermarks to discourage counterfeiting activities

  13. Secondary Ticket Market

  14. “You Do” Design a Logo & Ticket Create a Logo for a Sports Team or Event: • This is what you need to know to create the new logo: • Team or Event Name (You think of one) • Team or Event Colors (You come up with them) • Now, you need to go through the following procedure to create a new logo: • Design a logo for the team or event incorporating the Name AND the team colors • Identify it as a Combination Logo, Symbolic OR Word Mark Logo • Create a ticket to your team or event that includes a watermark to prevent counterfeiting.

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