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Intro to Marketing

Intro to Marketing. Mr. Bernstein Visual Merchandising and Display November 20, 2013. Intro to Marketing Mr. Bernstein. Visual Merchandising Physical elements used to project and image to customers Goals: Promote Interest Encourage Purchasing Reinforce Customer Satisfaction

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Intro to Marketing

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  1. Intro to Marketing Mr. Bernstein Visual Merchandising and Display November 20, 2013

  2. Intro to MarketingMr. Bernstein Visual Merchandising Physical elements used to project and image to customers Goals: Promote Interest Encourage Purchasing Reinforce Customer Satisfaction “Get customer to buy something they didn’t know they wanted”

  3. Intro to MarketingMr. Bernstein Elements of Visual Merchandising Storefront Store Layout Store Interior Interior Displays

  4. Intro to MarketingMr. Bernstein Elements of Visual Merchandising Storefront Signs Marquee Entrances Window Displays Store Layout Store Interior Interior Displays

  5. Intro to MarketingMr. Bernstein Elements of Visual Merchandising Storefront Store Layout Selling Space Storage Space Personnel Space Customer Space Store Interior Interior Displays

  6. Intro to MarketingMr. Bernstein Elements of Visual Merchandising Storefront Store Layout Store Interior Color Lights Graphics Sounds, Smells Interior Displays

  7. Intro to MarketingMr. Bernstein Elements of Visual Merchandising Storefront Store Layout Store Interior Interior Displays Store Decorations (ie florist) Architectural Display (ie furniture) Open Display (ie bookstore) Closed Display (ie jewelry) POS Display (ie grocery or drug store)

  8. Intro to MarketingMr. Bernstein Staples’ Guide to Visual Merchandising & Display: • Have a Plan • Create a Theme • Refresh Regularly • Consider Context • Keep Displays Clean & Simple See http://www.staples.com/sbd/cre/retail/store-displays/floor-displays/visual-merchandising-and-retail-floor-displays/

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