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Intro to Marketing

Intro to Marketing. Mr. Bernstein Marketing and the Marketing Concept; The Importance of Marketing Glencoe pp 4-11 September 8-9, 2014. Intro to Marketing Mr. Bernstein. What is Marketing?

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Intro to Marketing

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  1. Intro to Marketing Mr. Bernstein Marketing and the Marketing Concept; The Importance of Marketing Glencoe pp 4-11 September 8-9, 2014

  2. Intro to MarketingMr. Bernstein What is Marketing? Planning and executing the conception, pricing, promotion and distribution of ideas, goods and services…that satisfy individual and organizational needs. (AMA) Creating and maintaining a satisfying relationship of exchange

  3. Intro to MarketingMr. Bernstein The Four P’s “place” = “distribution”

  4. Intro to MarketingMr. Bernstein The Four P’s Product What will your Target Market buy? Is your product quality competitive with customer alternatives? Does branding affect perceptions of quality? Pricing Costs and Expenses Competition Supply and Demand – Economic Conditions, Inventory

  5. Intro to MarketingMr. Bernstein The Four P’s Place HOW and WHERE products are offered or distributed What is your competitors’ distribution method? Does branding affect perceptions of quality? Promotion Advertising Promotional campaigns

  6. Intro to MarketingMr. Bernstein Types of value or “Utility” Form Place Time Possession Information Examples?

  7. Intro to MarketingMr. Bernstein Seven Key Marketing Functions

  8. Intro to MarketingMr. Bernstein Seven Key Marketing Functions Product/Service Management Distribution Selling Marketing-Information Management Financing Pricing Promotion

  9. Intro to MarketingMr. Bernstein Seven Key Marketing Functions Product/Service Management Designing, Developing, Maintaining, Improving and Acquiring Products to meet customer needs Distribution Selling Marketing-Information Management Financing Pricing Promotion

  10. Intro to MarketingMr. Bernstein Seven Key Marketing Functions Product/Service Management Distribution Determining the best way to get products and services to customers Selling Marketing-Information Management Financing Pricing Promotion

  11. Intro to MarketingMr. Bernstein Seven Key Marketing Functions Product/Service Management Distribution Selling Direct and personal communication with customers to access and satisfy their needs Marketing-Information Management Financing Pricing Promotion

  12. Intro to MarketingMr. Bernstein Seven Key Marketing Functions Product/Service Management Distribution Selling Marketing-Information Management Gathering and using information about customers to improve business decision-making Financing Pricing Promotion

  13. Intro to MarketingMr. Bernstein Seven Key Marketing Functions Product/Service Management Distribution Selling Marketing-Information Management Financing Budgeting for advertising but also providing financing for customers to purchase products and services Pricing Promotion

  14. Intro to MarketingMr. Bernstein Seven Key Marketing Functions Product/Service Management Distribution Selling Marketing-Information Management Financing Pricing Process of establishing and communicating the value or cost of good and services Promotion

  15. Intro to MarketingMr. Bernstein Seven Key Marketing Functions Product/Service Management Distribution Selling Marketing-Information Management Financing Pricing Promotion Using advertising and other forms of communicating information about products, services, images and ideas to achieve a desired outcome

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