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Intro to Marketing

Intro to Marketing. Mr. Bernstein Class Outline September 9, 2013. Intro to Marketing Mr. Bernstein. Course Goals Teach b asic m arketing concepts used by businesses to influence customer purchases Develop understanding of marketing theories and concepts

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Intro to Marketing

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  1. Intro to Marketing Mr. Bernstein Class Outline September 9, 2013

  2. Intro to MarketingMr. Bernstein Course Goals Teach basic marketing concepts used by businesses to influence customer purchases Develop understanding of marketing theories and concepts Apply this knowledge in marketing strategies

  3. Intro to MarketingMr. Bernstein • 1. Course Outline • A. Basic Marketing Concepts • B. Marketing College Athletics, Recreational Activityand Professional Sports • C. Use of Endorsements, Sponsorships, Publicity • D. Merchandising, Entrepreneurship, Personal Selling • E. Global Reach • F. Promotional Strategies • G. Distribution, Profits in the Marketing Channel, Impact of Technology • H. Market Research, Marketing Plans, The Rise of Big Data, Measuring Success

  4. Intro to MarketingMr. Bernstein • 2. Textbooks • A. Marketing Essentials, 2009, Glencoe. • B. Sports and Entertainment Marketing, 2001, Kaser and Oelkers.

  5. Intro to MarketingMr. Bernstein • 3. Classroom Routine • A. Daily Structure • B. Behavior • C. Electronic Devices • 4. Grading • A. 20% Quizes / 20% Exams / 30% Projects / 20% Homework / 10% Class Participation • 5. Makeup Policy • A. Tests and Quizes must be made up following day • B. Plan ahead

  6. Intro to MarketingMr. Bernstein • 6. EI (Extra Instruction) • A. Before or After school – arrange with me • B. Extra effort will be considered • 7. Additional Opportunities • A. Investment Club • B. Business Academy • C. FBLA

  7. Intro to MarketingMr. Bernstein • 8. Evacuation Procedure

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