1 / 14

Lorre White is the only international luxury media personality

loan
Download Presentation

Lorre White is the only international luxury media personality

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. “Luxury is the best of any art form, and like any art, luxury is defined by its ability to evoke an emotion…and like any great masterpiece, quality is inherent. Luxury comes in every category. It is something that separates itself from the others by uniqueness and evoking pleasure. Not all luxuries have an expensive price tag but often the rareness, and the increased time to produce quality and the more expensive components of “the best” does drive price too.” say Lorre White, The Guru of Luxury

  2. Lorre White is the only international luxury media personality • Lorre has appeared on most major US TV networks as “The Luxury Guru” • Lorre has been the celebrity feature in many European magazines • Lorre White writes a Monthly column for Portugal’s #1 rate magazine DNLife with over 1.2 million in distribution. • Lorre has been the luxury expert educating wealthy individuals about the best life has to offer on The Luxury Channel web shows. • Lorre is often quoted by international news sources about specific luxury news and trends • Lorre White just signed a contract w/ a LA production company to be a host for a luxury show

  3. Lorre for Luxury Lorre White has two separate and distinct roles in the Luxury Market: • Luxury Marketing Expert • The only international Luxury Media Personality Her credibility for her media work grew out of her established expertise as a luxury marketing expert.

  4. DEFINES LUXURY AS A “QUALITY OF LIFE”

  5. Most people know Lorre White “The Luxury Guru” - The Media Icon • Lorre is on TV, Radio and Magazines with educational /entertainment information about the luxury sector. • Lorre White is to the wealthy, what Martha Stewart is to the middle class. While Martha teaches housewives how to live well beyond their means by making it themselves, Lorre shows her wealthy followers where to buy the best of the best, no matter the price, in all luxury categories. If you know of Martha (Stewart) you are probably part of the 98%....if you know of Lorre (White), you are most likely part of the top 2% financially.

  6. Lorre White’s popularity has spread globally • The power of the personality is seen when Oprah, a multimedia icon for social awareness, mentions some obscure book and the next day it is on the top sellers list. A trusted media personality is what creates the invitation to return, the trust that you can believe what is being presented and gives power to the media source. • Lorre, is the only luxury media personality, and has a long success record of working in the luxury field. She offers a trusted insider’s perspective on luxury.

  7. Lorre has the trust of the wealthy • Lorre’s website www.LuxGuru.Typepad.com has acquired a wealthy international following. It is not aimed at the aspirational consumer but the already arrived UHNW. (Ultra-High Net Worth) They trust her, and her recommendations, as she has built her credibility and trust over the years. She has the background, experience and the competence to talk about the matter.

  8. “My shows are affective in reaching the UHNW ” said Lorre White • Half of the world’s wealth is controlled by the top 2% of the population. 92 % of the world’s UHNW (Ultra High Net Worth) is new money, and 80% of them have had it only 10 years or less. This means that the ones controlling most of the wealth globally are not brand aware. • Lorre is the trusted insider that they rely on learn about luxury brands, new products, jet set events, and all things relative to this small elite group. • “Luxury brands that use to just be able to ride on their reputation, must now aggressively educate these individuals about their brand. These individual did not grow up with the old luxury brands. Lorre educates them on being able to distinguish the differences through a format that protects their ego. The UHNW has the lowest response rate to traditional ads and they respond best to the influence of peers; My shows are affective in reaching this group” said Lorre.

  9. When it comes to the ‘luxury sector’, Lorre White, “The Luxury Guru” is untouchable • Ms White’s years of experience in private aviation from SeaGate Travel (the 10th largest travel company in the US with a private charter division), one of the creators of the NBA airline (used by the White House staff & reporters off season), head of global marketing for NetJets/Marquis Jets BBJ program and as a luxury marketing consultant to many luxury brands including several private jet companies, yacht company, private banking, etc has resulted in her having a large private wealthy aviation following. • Lorre White, is also the CEO of White Light Consulting an international luxury marketing consulting company helping their clients reach and maintain the wealthiest 2% globally.

  10. There are two types of Luxury Consumers • The aspirational market is much larger in terms of number of people and has multiple demographic break downs within the aspirational sector. • The fashion, perfume and cosmetic industries depend on the aspirational category for up to 80% of their sales. This is why the fashion industry was hit so much harder in the global recession than the private jet companies which have exclusively UHNW period. • The ULHW or the already arrived of those smaller numbers of individuals, but larger in dollar terms. • The aspirational group follows the UHNW, because they are the trend setters and taste makers globally.

  11. If your consumer is aspirational, you must determine where they fall on this scale so that you can correctly target them. ~ Lorre White, Luxury Marketing • Aspirational consumers are large multi tier groups - between the base level where all resources must go to survival needs (food shelter, transportation, etc) and the already arrived UHNW (those who could not spend all that they have). • Although the qualification do vary from study to study, the aspirational market is generally considered in the US as a single person that makes $100,000 up to someone with a net worth of about $12 million. • This large variance mean that there is a different behavioral pattern within the tiers.

  12. “The fastest growing luxury segment is the one that supplies an emotional component.” says Lorre White • The Robin Leech 80’s excessive decadence, disrespectful wastefulness of resources, and gaudy gluttony is gone. It is now an enlightened approach to living. • It was often divisive and used to separate or discriminate against people. Luxury is not just about amassing quantity in life, it is about living life to the fullest. Luxury is anything we do above simple survival, it is what brings comfort, enjoyment and creates the life memories. • Luxury is for everyone. • The fastest growing luxury segment is the one that supplies an emotional component. • Luxury supplies a very special opportunity to experience something new. It is often educational and can be shared with friends and loved ones. In the 80s when there was so much new gaudy wealth, people would drink a $2000 bottle of wine because of the price. Now they drink it because they “understand” the under lying value that gives it that price tag. “Through my media work, I help educate people on the art of luxury so that they can better appreciate it.” says Lorre White

  13. Small diverse samples of media Print Media: http://lnkd.in/56iN49 http://acelebrationofwomen.org/?p=8202 http://theluxuryhub.com/lorre-white-the-luxury-guru-for-the-super-rich-uhnw/ http://www.stillmagazine.eu/still/2010/06/05/il-lusso-e-per-tutti/ (In Italian)http://luxguru.typepad.com/lorre_white_the_luxury_gu/2010/12/celebrity-feature-on-lorre-white-in-the-national-portugal-newspaper-noticias-sabado.html (in Portuguese) http://www.creatisslemagazine.fr/magazine3/index.html (in French) Jan/Feb starting p. 26 http://money.cnn.com/2007/08/10/lifestyle/luxury_yacht_charters/index.htm http://money.cnn.com/2007/07/13/lifestyle/luxury_st_tropez/ http://moodzine.com/lorrewhite.aspx http://www.adfemme.com/index.php?cent=show&bid=365

  14. Lorre White Small diverse samples of TV & Web Media TV & web work: http://www.truveo.com/Guru-of-Luxury-Dorm-Room-Luxuries-Lorre-White/id/784096789http://www.truveo.com/Lorre-White-The-Guru-Of-Luxury-With-Extravagant/id/3205252802http://www.truveo.com/Lorre-White-The-guru-Of-Luxury-gives-extravagant/id/3323592314http://www.truveo.com/ABC-Eye-Witnesness-News/id/1362561896 http://www.truveo.com/Guru-of-Luxury-Responsible-Gift-Giving/id/1475529655 http://video.aol.com/video-detail/world-class-wines-with-lorre-white-the-luxury-guru/4247007900http://video.aol.com/video-detail/world-class-wines-16-video-podcast-on-itunes-lux-channel/1070349365http://www.truveo.com/Luxury-Baby-Clothing-with-Lorre-White/id/1826457643 http://www.noostar.com/performer/lorrewhite?playperformanceid=2489 Specialties: Reaching the World's Wealthiest, Only Luxury Media Personality, Luxury Marketing, Loyal following of UHNW individuals * For much more in every category just Google the Name Lorre White

More Related