1 / 11

SATC “Girls Night In” Viral/Grass Roots Marketing Campaign March 10th, 2009

SATC “Girls Night In” Viral/Grass Roots Marketing Campaign March 10th, 2009. Proprietary and confidential information. Agenda. Objective Proposed Strategies Q&A Contact. Our Mission….

magda
Download Presentation

SATC “Girls Night In” Viral/Grass Roots Marketing Campaign March 10th, 2009

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SATC “Girls Night In” Viral/Grass Roots Marketing Campaign March 10th, 2009 • Proprietary and confidential information

  2. Agenda Objective Proposed Strategies Q&A Contact

  3. Our Mission… Create a grassroots social media campaign highlighting the SATC widget and promotion to maximize reach potential. This “gorilla” marketing campaign will introduce a higher level of interaction between the promotion and HBO. The tactics proposed will generate responsibilities for HBO and ePrize.

  4. Proposed Tactics-Roadmap • Internal “Press Releases” • External “Press Releases” • Feature Presentation • Fan Pages • “Sweeper” Sites • Twitter

  5. Internal Press Releases • Press releases start viral campaign. • ePrize and HBO employees highlight promotion and widget. • Internal HR email blast • Update Facebook “Statuses” • Facebook HBO/SATC Fan Page • ePrize Widget • ePrize writes blog entry about promotion. • This is pushed to Facebook and Twitter. • Responsibilities: Each employee posts and promotes on their OWN social media site/blog. • Expected reach: a few thousand highly engaged employees

  6. External Press Releases • PROMO magazine press release via email blast • Responsibilities: ePrize • Expected reach: ~50,000 promotion industry professionals 6

  7. Feature Presentation • ePrize will feature the SATC Promotion on ePrize.com. • ePrize.com is a top five aggregator for all promotion hits to ePrize promotions. • Responsibility lies within ePrize. • Expected reach: ~25,000/month

  8. Fan Pages • ePrize administrator reaches out to top 5 Facebook Fan Pages. • User Generated Fan Page adds widget, promotes from within. • Responsibility lies within ePrize. • Expected reach: ~2 million avid fans

  9. “Sweeper” Sites • ePrize promotes SATC promotions and Widget to Top 10 Sweeper Sites as determined by ePrize Analytics. • Responsibility lies within ePrize. • Each month the Top 10 Sweeper Sites contribute up to 1,000,000 hits to ePrize promotions and 3,250,000 impressions across the Sweeper Site landing pages.

  10. “Tweeting” SATC • Twitter account set-up to distinctly discuss SATC, and publicize promotion. • Creating a Twitter SATC profile will create lasting customer interaction beyond the SATC profile. • Reach to consumers is infinite. • www.search.twitter.com • Search “SATC” • Numerous users appear, already discussing SATC • Give users a chance to interact with the client, continue to build your brand. • Optional prize give-a-ways through SATC Twitter client. • Responsibility relies with the subject matter expert; HBO.

  11. Thank You! For more information, contact: Derek Moore Account Director 212.835.2387 Adam Valentine Social Networking Guru 248.543.7519

More Related