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An Ondemand Viewer vs a TV Viewer How are they different?

An Ondemand Viewer vs a TV Viewer How are they different?. Ondemand Small but perfectly formed high value viewer. TV The bulk of the audience, wider demographic profile. TV Mass audience with multiple facets. Ondemand Female, higher income, younger, European & Metro.

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An Ondemand Viewer vs a TV Viewer How are they different?

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  1. An Ondemand Viewer vs a TV ViewerHow are they different?

  2. Ondemand • Small but perfectly formed high value viewer • TV • The bulk of the audience, wider demographic profile

  3. TV Mass audience with multiple facets Ondemand Female, higher income, younger, European & Metro

  4. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

  5. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

  6. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

  7. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

  8. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

  9. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

  10. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

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